Become and Author and Boost Your Business--5 Self Publishing Tips
As an online entrepreneur, one of your biggest challenges will be to find your audience and become known as an expert or thought leader in your chosen niche. Becoming an author is a powerful way to raise your profile, become known and boost your business as a result. But publishing a book using the traditional route of finding an agent who shops your manuscript to publishers can be a long, discouraging process.
The good news for you is that the publishing industry has changed dramatically in recent years. Now you can write a book, and publish it yourself without the need to invest thousands of dollars and have cases and cases of unsold books cluttering up your basement. In this article we’re going to take a look at the options that you have to publish your book on demand and use that book as a marketing tool to boost your and your business’ profile in the market place.
Write the right book
If your goal in writing this book is to be seen as an expert in your niche, then the first step is to decide exactly what you want to become known as an expert in. Do your research and find out what your customers are asking about the most. What information are your customers looking for? What gaps can you fill? How will your book be different and better than what’s already available on the market? Answer those questions and write a book that will stand out.
Create a marketing plan for your book
Writing your book is only the first step. Now you’ve got to let the world know about it. There are lots of ways that you can market your book yourself, or you can hire someone to do all of this for you. Some tips for marketing your self-published book include:
Blog tours
Book video trailers
Talk radio interviews
Publish an eBook version and sell it in Amazon’s Kindle, and Barnes & Noble’s Nook marketplace
Choose the right publishing company
There are several self-publish on demand companies out there that will publish your book one copy at a time as customers request copies of them. Here are just a few POD (Publish on Demand) companies that you can research for yourself. Choose the company that has the services you want at prices that fit within your budget. You might also visit author forums online and ask for other author’s impressions of working with the company you are considering.
Launch your book publicity campaign
Once your book has been published you can launch into your book publicity campaign. There are a lot of things that you can do yourself, but you might consider hiring a book marketing expert to help make your campaign go more smoothly and be more effective.
Continue to reap the rewards of being a published author
After your book marketing campaign has come to an end, you can still get a lot of mileage out of being the author of a book. If things have gone according to plan, you are now considered more of an expert in your market and hopefully the buzz around your book release has brought additional traffic and exposure to your business. Make sure that you’ve got a cover shot of your book on your website and a link to where your customers can order it. You can give your book away as a bonus, and you can continue to do radio interviews to keep the buzz going about your book.
With a well thought out and properly executed plan, writing and publishing a book might be just the thing to help catapult your business to the next level of popularity and profitability.
Writing and publishing your book is just one way to boost your business. Visit http://mcreasite.com/blog to discover lots of additional ideas for how you can grow your online business.
11-23-2011, 01:55 PM
Become and Author and Boost Your Business--5 Self Publishing Tips 
