How Have the Google Panda Updates Impacted SEO and Content Marketing?

depotgang · 11-23-2011, 01:56 PM

If you are an online business owner who has been utilizing content marketing and relying upon organic search engine traffic for your website, you no doubt have felt the impact of Google's latest, "algorithm improvements," that have caused some sites to plummet in the search engine rankings.

The Panda updates from earlier this year, according to Google's blog were designed to more accurately detect website quality, and it has forced website owners to pay a lot more attention to quality SEO practices. In an effort to provide searchers with the best results, and to reward quality content publishers with more relevant traffic Google has, "introduced an algorithmic improvement designed to help people find more high-quality sites in search." If this 'improvement' has had a less than positive impact on your traffic and rankings, we've got some tips for you in this article.

Basically, the good news is that quality, authoritative content is being rewarded above duplicated, shallow, or poorly written content. Those who want organic, search engine traffic are being forced to step up their game and provide well written, accurate, relevant content to their visitors. What has not changed by the Panda updates is the critical importance of relevance, quality of content, and the authority of the website’s content.

Why was the algorithm update necessary?
Google employs a complex algorithm to determine the most relevant search results to return when a user types in a search. This complex calculation determines the order in which websites appear in the SERPs (search engine results pages). Although Google's algorithm is secret, over time SEO experts and black hat marketers find clues to work around it and game it making it necessary for Google to mix it up and change the rules of the game.

What do I need to do now to ensure high search engine ranking and traffic?

Make sure that the content on your websites is of the highest quality. If you are not an expert on the topic of your website, hire a qualified Freelance writer who will produce authoritative, valuable content for you.

Avoid duplicate, redundant articles all written on the same topic with just minor keyword changes (i.e. spun content).

Provide original content that contains original research, analysis or reporting on your topic rather than attempting to rank well in the search engines for a specific keyword phrase.

Create content that is valuable, useful, relevant and consistently shows your authority on the topic.

Do not break up the text of the article with a ton of ads that tend to distract the reader and lower the quality of their experience.

Pay attention to the quality of the sites that you link to and get inbound links from. Link to and get links from other high ranking authority sites that contain relevant content to yours.

Google's Webmaster help forums contain lots of useful information about their quality guidelines, with tips on how you can improve your website. Focusing on sound SEO practices, raising your standards for providing trusted, useful information to visitors, and becoming a trusted authority in your niche will help ensure that your website will not be adversely impacted by the Panda updates.

SEO and content marketing are effective ways to attract organic search engine traffic to your website. For more tips and strategies for building a strong online business, visit, http://mcreasite.com/blog today.

11-23-2011, 01:56 PM	#1
depotgang Laser Traffic Pro War Room Member Join Date: Oct 2005 Location: San Diego, Ca , USA. Posts: 1,253 Thanks: 12 Thanked 154 Times in 69 Posts Contact Info	How Have the Google Panda Updates Impacted SEO and Content Marketing? If you are an online business owner who has been utilizing content marketing and relying upon organic search engine traffic for your website, you no doubt have felt the impact of Google's latest, "algorithm improvements," that have caused some sites to plummet in the search engine rankings. The Panda updates from earlier this year, according to Google's blog were designed to more accurately detect website quality, and it has forced website owners to pay a lot more attention to quality SEO practices. In an effort to provide searchers with the best results, and to reward quality content publishers with more relevant traffic Google has, "introduced an algorithmic improvement designed to help people find more high-quality sites in search." If this 'improvement' has had a less than positive impact on your traffic and rankings, we've got some tips for you in this article. Basically, the good news is that quality, authoritative content is being rewarded above duplicated, shallow, or poorly written content. Those who want organic, search engine traffic are being forced to step up their game and provide well written, accurate, relevant content to their visitors. What has not changed by the Panda updates is the critical importance of relevance, quality of content, and the authority of the website’s content. Why was the algorithm update necessary? Google employs a complex algorithm to determine the most relevant search results to return when a user types in a search. This complex calculation determines the order in which websites appear in the SERPs (search engine results pages). Although Google's algorithm is secret, over time SEO experts and black hat marketers find clues to work around it and game it making it necessary for Google to mix it up and change the rules of the game. What do I need to do now to ensure high search engine ranking and traffic? Make sure that the content on your websites is of the highest quality. If you are not an expert on the topic of your website, hire a qualified Freelance writer who will produce authoritative, valuable content for you. Avoid duplicate, redundant articles all written on the same topic with just minor keyword changes (i.e. spun content). Provide original content that contains original research, analysis or reporting on your topic rather than attempting to rank well in the search engines for a specific keyword phrase. Create content that is valuable, useful, relevant and consistently shows your authority on the topic. Do not break up the text of the article with a ton of ads that tend to distract the reader and lower the quality of their experience. Pay attention to the quality of the sites that you link to and get inbound links from. Link to and get links from other high ranking authority sites that contain relevant content to yours. Google's Webmaster help forums contain lots of useful information about their quality guidelines, with tips on how you can improve your website. Focusing on sound SEO practices, raising your standards for providing trusted, useful information to visitors, and becoming a trusted authority in your niche will help ensure that your website will not be adversely impacted by the Panda updates. SEO and content marketing are effective ways to attract organic search engine traffic to your website. For more tips and strategies for building a strong online business, visit, http://mcreasite.com/blog today.
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