Mobile Marketing The Smart Way
- ARTICLES |
Mobile marketing is currently the hottest tool for marketers as more and more people, or potential buyers, now own a cell phone. As this type of marketing is relatively new, there is not much advice around. This article contains a few tips and ideas to help you to get started with mobile marketing.
Keep it short. When advertising on a mobile platform, keep your messages short, crystal clear, and insistent. While more and more mobile devices have the capability to display long messages, the longer the message is, the less likely your potential customer is to read it. A brief and concise message is much more effective in engaging a reader.
Make at least five minutes of fun for your mobile customers. You should compose unique and fun texts that will leave an impression on your customers. When they are idle during the day, they will look to your text for fun. The more you put into keeping it interesting, the more of an impact you will have.
Don't use text abbreviations any where in your marketing campaign. Even though many people that are using their phones for the Internet text, not everyone will know what the abbreviations mean. If someone cannot understand your advertisement, they will not look at it, and you will lose a potential customer.
Investing money is probably the best way to optimize your sites for mobile usage in this type of marketing. It's hard enough as it is to create a full-sized website. Creating an attractive and appealing mobile site can be incredibly difficult. Outsource this to qualified candidates if you want things to go smoothly.
Promote your mobile call to action to maximize the success of your campaign. Promote on Twitter, Facebook, your own website, and in your brick and mortar store (if you have one). This will give your campaign maximum exposure, and allow your fans plenty of opportunities to sign up for your offers.
Inform those that opt-in to mobile marketing messages just how many messages they can expect to receive day by day. This is the best way to ensure that you aren't getting complaints later on due to too many messages too frequently. You want to be sure that those you are sending mobile messages to are fully aware.
The tips above should have given you some ideas which will help you to create an effective mobile marketing ad campaign for your business. You should also continue to keep up to date with the latest developments in the mobile marketing industry so that you can stay ahead of your competitors.
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Keep it short. When advertising on a mobile platform, keep your messages short, crystal clear, and insistent. While more and more mobile devices have the capability to display long messages, the longer the message is, the less likely your potential customer is to read it. A brief and concise message is much more effective in engaging a reader.
Make at least five minutes of fun for your mobile customers. You should compose unique and fun texts that will leave an impression on your customers. When they are idle during the day, they will look to your text for fun. The more you put into keeping it interesting, the more of an impact you will have.
Don't use text abbreviations any where in your marketing campaign. Even though many people that are using their phones for the Internet text, not everyone will know what the abbreviations mean. If someone cannot understand your advertisement, they will not look at it, and you will lose a potential customer.
Investing money is probably the best way to optimize your sites for mobile usage in this type of marketing. It's hard enough as it is to create a full-sized website. Creating an attractive and appealing mobile site can be incredibly difficult. Outsource this to qualified candidates if you want things to go smoothly.
Promote your mobile call to action to maximize the success of your campaign. Promote on Twitter, Facebook, your own website, and in your brick and mortar store (if you have one). This will give your campaign maximum exposure, and allow your fans plenty of opportunities to sign up for your offers.
Inform those that opt-in to mobile marketing messages just how many messages they can expect to receive day by day. This is the best way to ensure that you aren't getting complaints later on due to too many messages too frequently. You want to be sure that those you are sending mobile messages to are fully aware.
The tips above should have given you some ideas which will help you to create an effective mobile marketing ad campaign for your business. You should also continue to keep up to date with the latest developments in the mobile marketing industry so that you can stay ahead of your competitors.
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