Fabian Tan

Ever asked yourself this - how do you make the most out of your marketing dollars on Google AdSense? When you know the answer to this question, the road to endless traffic at 'wholesale' prices is open to you and you will never be found wanting for visitors and customers.

Here are the deadly secrets of turning every dollar you invest into AdWords into massive profits:

1. Spend Lots Of Time On Keyword Research

As Sun Tzu fans will tell you, most of the battle is won before the battle is even fought. What Sun Tzu realized is that preparation is key. And this is evident for AdWords! You need to find keywords that are super relevant to your product.

2. Use The Placement Targeting Option

Placement Targeting, previously called Site Targeting, allows you to target your ads on sites that have Google AdSense enabled. By strategically targeting the right sites to put your offer on, you can expose your product to hundreds or thousands of qualified prospects daily.

3. Only Target Sites That Are Highly Related To Your Offer

How do you find these sites? Do a search for your main keywords on Google and look through the websites on the first page of the results. Do any of the sites have Google AdSense? Are the ads placed in a prime spot (above the fold so visitors do not have to scroll down to see them?)? Then you've found a site that can be targeted with Placement Targeting.

4. Start Off Strong To Gain A Foothold

It's important to start off strongly by bidding high first to gain a strong position. When you bid high at the start, it increases your ad position, and hence you will get better clickthrough rates. This will be important for your long-term campaign performance.

5. Maintain Or Boost Your Position With A Better Click Through Rate

After two weeks, lower your bids. You should still maintain a high position because of your high click through rates. Aim to maintain your position and click through rates by split-testing your current ads with new ones to improve your campaign performance.

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