Fabian Tan

What is the real key to creating your own virtual ATM from home? Here's the secret:

You need to create a marketing funnel that maximizes profits on the back-end!

You see, the backend is where the money is at. Your goal at the front-end is to get as many leads and customers as you can into your marketing funnel, where you will market higher-cost back-end products.

This is how most 5-figure and 6-figure Internet businesses operate. They break even or even make a small loss on the front lead product, but generate the profits on the back-end. The back-end is where the big money lies.

So how do you create this residual cash machine? Here are the steps:

Step 1: Generate Leads

The first step you want to take is to generate leads. There are many ways you can generate leads: direct mail, email lead generation, classified ads, magazine ads, radio and television ads. Master one media for lead generation before moving on the next.

Step 2: Generate Front-End Buyers

Promote your front-end product to your leads. This product should cost in the range of $10-$100 and it must be of top-quality if you want to generate responsive customers who will buy more from you in the future. Your goal for this step is to build a customers list.

Step 3: Develop And Sell Products on The Back-end

Develop or source high-end products to promote to your customers list. If you are in the information marketing business, such products can include home study courses, multimedia courses and coaching sessions. This is where your main profits are.

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