Chris Kent

Exact match domains (a.k.a. EMDs) have great value. Google will always attach value to them because many people find their favorite web site by googling it's name and Google knows this.

So if you want to use EMDs for your micro niche sites then how do you find the EMD keywords in the first place? Is there a finder tool out there that will do the work for you?

The truth is that there is no 100% automated method of finding good keywords. I liken this to real gold prospecting.

When the gold rush started, gold was relatively easy to find. But when the easiest to find gold deposits were exhausted, there was still a lot of gold left but it became much more difficult to find. Good tools would help a great deal but it still required manual effort and a keen eye.

The same is true for panning for keyword gold such as EMDs. Many EMDs are gone but there are also still a lot left. It's just that it is much harder to find them now.

In terms of tools, you need to use the Google Keyword Tool (or something similar) as a minimum. You can also try using a more advanced premium tool such as Niche Shark. For some "keyword gold prospectors" this can really help.

Me personally, I use a minimum of tools. Like an expert gold panner, I've developed good instincts for finding keyword gold which has come only with experience. I know where to look to get seed keywords, I know which keywords to not bother checking because I know there are no com/net/org extensions left and I have a very good feel quickly for which niches will yield me gold quickly.

Ultimately, you cannot 100% automate the finding of exact match domains. But you can outsource them and get someone else, an expert, to do the digging for you.

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