SEO Tips: 3 Critical Factors for Optimizing Your Website Now

depotgang · 12-07-2011, 04:09 PM

If you are a website owner or a blogger who is not also an SEO wizard, you might occasionally feel a little bit overwhelmed when you think about all of the things you have to learn about getting the right traffic to your website. But with all of the upheaval that the Google updates have caused, there are three simple factors that you can address on your website that will help improve your website’s search engine optimization so that you can start attracting more free, organic search engine traffic.

1. The importance of a website’s perceived value
Never before has it been quite as important for you to become known as a trusted authority in your market, but your website must reflect the value that you offer. Focusing on providing a unique, relevant, visitor experience with content that is valuable and compelling encourages users to interact with your content, and even share it with their friends. Invest the energy and resources into creating an enriching experience for your users that will boost your website's perceived value both in the eyes of visitors and search engines.

2. Social Signals
According to seomoz.com, social signals are a critical factor in SEO in this post-Panda environment. Including links to your active social media profiles on Facebook, Twitter, LinkedIn, FourSquare, etc. help search Google determine how connected you are, and what kind of authority you have within your topic/ industry or niche.

The marketing consulting website, corprominence.com, describes social signals in this way, “The extent to which your brand is able to create connections and expand its network is determined by the extent to which it creates active social signals. An active signal is a two-way connection based on an exchange of value.”
Source: corprominence.com/social-signal

3. Leverage effective on-page SEO
A properly optimized, keyword rich and relevant page title is one of the key on-page SEO elements on your website. You’re not likely to rank for a particular keyword phrase if it’s not found in the title tag on that page. Pay attention also to the meta-description tag. This snippet of text that shows up beneath your search engine listing should be written in tight, concise, compelling copy with a call to action that entices searchers to click on your link.

The world of search engine optimization is always changing. If you are a website owner you’ve got no choice but to stay abreast of the changes so that your business will continue to grow and flourish.

Some of you might be saying that you’ve heard these things before, but are you implementing them on your site? Sometimes the simplest solution can generate unexpected results, but you’ve got to take the time to put the solution into practice.

Before you make the above-mentioned changes to your website, do a quick snapshot analytics report so that you can review it 30 days and then 60 days after you make the changes and see if they generated some positive results for you.

For more valuable SEO tips and other strategies for building and growing your online business, visit http://www.mcreasite.com/blog today.

12-07-2011, 04:09 PM	#1
depotgang Laser Traffic Pro War Room Member Join Date: Oct 2005 Location: San Diego, Ca , USA. Posts: 1,253 Thanks: 12 Thanked 154 Times in 69 Posts Contact Info	SEO Tips: 3 Critical Factors for Optimizing Your Website Now If you are a website owner or a blogger who is not also an SEO wizard, you might occasionally feel a little bit overwhelmed when you think about all of the things you have to learn about getting the right traffic to your website. But with all of the upheaval that the Google updates have caused, there are three simple factors that you can address on your website that will help improve your website’s search engine optimization so that you can start attracting more free, organic search engine traffic. 1. The importance of a website’s perceived value Never before has it been quite as important for you to become known as a trusted authority in your market, but your website must reflect the value that you offer. Focusing on providing a unique, relevant, visitor experience with content that is valuable and compelling encourages users to interact with your content, and even share it with their friends. Invest the energy and resources into creating an enriching experience for your users that will boost your website's perceived value both in the eyes of visitors and search engines. 2. Social Signals According to seomoz.com, social signals are a critical factor in SEO in this post-Panda environment. Including links to your active social media profiles on Facebook, Twitter, LinkedIn, FourSquare, etc. help search Google determine how connected you are, and what kind of authority you have within your topic/ industry or niche. The marketing consulting website, corprominence.com, describes social signals in this way, “The extent to which your brand is able to create connections and expand its network is determined by the extent to which it creates active social signals. An active signal is a two-way connection based on an exchange of value.” Source: corprominence.com/social-signal 3. Leverage effective on-page SEO A properly optimized, keyword rich and relevant page title is one of the key on-page SEO elements on your website. You’re not likely to rank for a particular keyword phrase if it’s not found in the title tag on that page. Pay attention also to the meta-description tag. This snippet of text that shows up beneath your search engine listing should be written in tight, concise, compelling copy with a call to action that entices searchers to click on your link. The world of search engine optimization is always changing. If you are a website owner you’ve got no choice but to stay abreast of the changes so that your business will continue to grow and flourish. Some of you might be saying that you’ve heard these things before, but are you implementing them on your site? Sometimes the simplest solution can generate unexpected results, but you’ve got to take the time to put the solution into practice. Before you make the above-mentioned changes to your website, do a quick snapshot analytics report so that you can review it 30 days and then 60 days after you make the changes and see if they generated some positive results for you. For more valuable SEO tips and other strategies for building and growing your online business, visit http://www.mcreasite.com/blog today.
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