Mobile Marketing Tips: How to Use QR Codes to Generate More Leads

depotgang · 12-07-2011, 04:12 PM

While most people realize how hot mobile marketing has become many small business owners aren’t really sure how they can utilize it in practical ways to grow their business. QR codes or ‘quick response’ codes are those little, square, black & white graphic icons that you’ve seen around on the web, in print and on signs. Embedded within the graphic symbol is information that can lead the user either to your website, an email opt-in page, dial a phone number or send a SMS message. In this article we’ll look at some practical uses for QR codes that can help you generate more leads, get more exposure and grow your business.

What is a QR code?
QR codes or mobile bar codes invite readers to scan the image with their smart phone. If they have a QR reader app installed on their phone they will be brought to a specific website related only to the information embedded within that code.

There are two components to a QR code. The first part is the code itself, which is a graphic image that can be printed on flyers, or copied and pasted to your website, social media profiles and any other online spaces that you control. The second part is the page the code links to, which can be as simple as a page with your contact information on it, a landing page with a special offer, or whatever you choose to present to your visitors.

How to create your own QR codes
It might sound complicated, but it’s really pretty fast and easy to create your own QR code. You can visit sites such as, qrcodecity.com, or qrstuff.com/index.html where you can create all kinds of QR codes for free.

What NOT to do with your QR codes
Make sure that the website you are sending visitors to is fully optimized for mobile screens. You can be sure that the only visitors to that particular page come there after having scanned a QR code, so give them a satisfying user experience. You will want to create a specific mobile landing page so that you can be sure that your visitors will see exactly what you want them to see.

If you don’t already have a mobile-friendly website, check out sites such as qrmobilize.com. Another option is google.com/places, where you can create a mobile site for free and generate mobile coupons.

Creative uses for QR codes:
Here are some different ways that you can use QR codes to generate leads, interest and exposure for your business:

Print ads
Flyers
Special promotions
Social media
Email opt-in forms
Make the phone ring or send a SMS message
Give visitors additional product information

QR codes serve as a digital link between the offline world and the online world, but they might not be a perfect fit for every audience. Make sure QR codes would be a good fit with your audience before sinking too much time and energy into it. If you have already tried other forms of mobile marketing with a good response, or if you already know that your audience uses smart phones and is tech-savvy enough to use QR codes, then you should be fine.

As with any new marketing effort, test and track your results. Mobile marketing holds a lot of promise. QR codes might be a great way for you to get in on it now.

For more tips and ideas for mobile marketing and for growing your online business, visit http://mcreasite.com/blog today.

12-07-2011, 04:12 PM	#1
depotgang Laser Traffic Pro War Room Member Join Date: Oct 2005 Location: San Diego, Ca , USA. Posts: 1,253 Thanks: 12 Thanked 154 Times in 69 Posts Contact Info	Mobile Marketing Tips: How to Use QR Codes to Generate More Leads While most people realize how hot mobile marketing has become many small business owners aren’t really sure how they can utilize it in practical ways to grow their business. QR codes or ‘quick response’ codes are those little, square, black & white graphic icons that you’ve seen around on the web, in print and on signs. Embedded within the graphic symbol is information that can lead the user either to your website, an email opt-in page, dial a phone number or send a SMS message. In this article we’ll look at some practical uses for QR codes that can help you generate more leads, get more exposure and grow your business. What is a QR code? QR codes or mobile bar codes invite readers to scan the image with their smart phone. If they have a QR reader app installed on their phone they will be brought to a specific website related only to the information embedded within that code. There are two components to a QR code. The first part is the code itself, which is a graphic image that can be printed on flyers, or copied and pasted to your website, social media profiles and any other online spaces that you control. The second part is the page the code links to, which can be as simple as a page with your contact information on it, a landing page with a special offer, or whatever you choose to present to your visitors. How to create your own QR codes It might sound complicated, but it’s really pretty fast and easy to create your own QR code. You can visit sites such as, qrcodecity.com, or qrstuff.com/index.html where you can create all kinds of QR codes for free. What NOT to do with your QR codes Make sure that the website you are sending visitors to is fully optimized for mobile screens. You can be sure that the only visitors to that particular page come there after having scanned a QR code, so give them a satisfying user experience. You will want to create a specific mobile landing page so that you can be sure that your visitors will see exactly what you want them to see. If you don’t already have a mobile-friendly website, check out sites such as qrmobilize.com. Another option is google.com/places, where you can create a mobile site for free and generate mobile coupons. Creative uses for QR codes: Here are some different ways that you can use QR codes to generate leads, interest and exposure for your business: Print ads Flyers Special promotions Social media Email opt-in forms Make the phone ring or send a SMS message Give visitors additional product information QR codes serve as a digital link between the offline world and the online world, but they might not be a perfect fit for every audience. Make sure QR codes would be a good fit with your audience before sinking too much time and energy into it. If you have already tried other forms of mobile marketing with a good response, or if you already know that your audience uses smart phones and is tech-savvy enough to use QR codes, then you should be fine. As with any new marketing effort, test and track your results. Mobile marketing holds a lot of promise. QR codes might be a great way for you to get in on it now. For more tips and ideas for mobile marketing and for growing your online business, visit http://mcreasite.com/blog today.
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