Fabian Tan

Writing masterful ad copy is one of the key ingredients for AdWords success and profitability. The difference between well converting copy and a poor converting one can be 100% or more.

Here are some secrets to writing red-hot ads that convert like crazy:

1. Fire Off The Benefit Or The Big Promise First

In your ad's first line, you'd want to have your big benefit or Big Promise there. What is the biggest promise that you will give to your customer? Perhaps it's buying a house with nothing down. Perhaps it's starting a super successful Internet business. Include it in the first line of your ad.

2. Differentiate Your Ads From The Competition Using Covert Tactics

One covert way to get higher click-through rates is to differentiate your ads from the competition. If every ad for the keyword phrase you are targeting has long ads, write a really short ad so that it gets noticed easier and vice-versa. The goal is to make your ad stand out amongst the crowd.

3. Add In Your Keyword Phrase At Every Conceivable Angle

Add in your targeted keyword phrase in your title, body copy and even your URL link if possible. By doing this, your keyword phrase will be bolded in your ad, making it more visible to searchers. It will also give your ad a higher Quality Score, meaning you pay less per click to have a good ranking.

So that's that! Use these little tricks to give your AdWords advertising the edge over your competition.

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