Fabian Tan

There are a lot of myths about co-registration marketing. Many list building marketers dismiss it as being totally useless, while others list out the benefits of using co-registration advertising to build a list. Can it work for your list building efforts?

The fact is, yes it can! Co-registration can be a little tricky though, you have to be much more 'gentler' to your co-registration subscribers since it is likely they signed up for your list only by ticking a form which has a dozen or so other offers, so you need to work harder to build a relationship with them through your autoresponder.

Ok, first off, here are the best co-registration advertising sources I have found: Get Subscribers, Topica and ListOpt. Get Subscribers is probably the best in the business at the moment, but it doesn't hurt to have a few sources of coreg subscribers being pumped into your marketing funnel.

Once you get these subscribers into your autoresponder, you need to warm them up with a series of content emails and introduction emails. You don't have to send this out yourself; you can set them in your autoresponder to go out automatically.

In the first month or so, it is advisable to send out purely content emails. You'd want to do this because as I said you need to warm up your subscribers first before you promote anything to them. When the time comes for you to promote something to them, your sales will literally explode because they have got a huge bite of your free information and will be thinking that your paid information must be of superior quality. That's why you need to build trust through content emails first.

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