Executing Your Holiday Online Marketing Campaigns Creatively

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The holidays are traditionally when most businesses make a large portion of their annual profits for the year. Most small businesses take advantage of the fact that this is a high-volume buying time of year for their customers, but it's also a time when those customers are bombarded by marketing messages from every direction. As you are executing your holiday marketing campaigns this year, try to think creatively and find ways to be seen and heard above all of the noise of the season.

Break from tradition
If you want to stand out from the crowd you have to zig when everyone else zags. When you are doing your holiday marketing, break away from tradition and do things differently. This will attract attention and make your customers sit up and take notice. Don't hold the same holiday sale that you hold every year.

Reward customer loyalty
Surprise your loyal customers by sending them special, private discount coupons to reward their repeat business. Tell them how much you appreciate their patronage of your business.

Encourage your loyal customers to send you referrals by offering them a fun incentive to do so. You could offer gift certificates for your products and services, or gift cards that they can redeem anywhere as a reward.
Publicly announce the customers who have referred the most people to you on your website. People love to be recognized in this way, so it may inspire other customers to refer more friends.

Make them think of you first
Your goal with all of your marketing efforts throughout the year is to maintain top-of-mind awareness with your customer base. If your product or service is not the first thing your customers or clients think of when the need arises, then you are not doing your job well. You holiday promotions should serve to both generate those holiday sales, but to also remind your current customers that you exist, and inform new customers about what makes your products and services exceptional.

Tie promotions in to social media
Encourage your customers to 'Like' your company Facebook page for special savings, or re-tweet your offers for a special coupon.

Add mobile to the holiday mix
We've talked about creative uses for QR codes, so why not make a special QR code that will reward those who redeem it with special savings?

Use email marketing to spur additional sales
Create a holiday-inspired email auto-responder series with gift buying suggestions and reviews. Add in holiday stories, tips, and decorating ideas.

Don't forget post-holiday shopping
Do you always get everything you want for Christmas? No? Chances are your customers don't either, so be sure to offer some post-holiday, year-end sales specials.

Remember to keep your promotions creative and unexpected so that they spark interest amid all of the other marketing messages that your customers are being bombarded with this season. Take the time to show your gratitude to your loyal customers, and those customers who refer you to their friends.

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