5 Tips for Getting Started with Mobile Marketing Using SMS Text Messaging
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If you've been looking for a way to expand your marketing reach, mobile marketing might be just what you need to try. As an online business owner, you know how increasingly challenging email marketing can be. Your customers and prospective customers' attention is the hot commodity that you are in pursuit of. At a time when more people are accessing the Internet using their mobile phones and tablets than they are using a laptop or desktop computer, the natural progression is to move towards the medium with the exponentially expanding user base because that is where your audience's attention is centered these days.
Why start with text messaging?
SMS text messaging is a really easy way to get your feet wet with mobile marketing. It's simple enough for you to do it on your own, it's cost-effective, interactive, trackable and most appealing is that it's still so new not everyone is doing it yet, so you'll stand out from your competitors.
Text messaging is just one aspect of mobile marketing, and that is what we are going to focus on in this article. Here are 5 tips that you can take action on and get started expanding your marketing reach with text messaging:
1. Choose the right SMS text messaging service provider
There are dozens of mobile marketing service providers out there such as:
Text Hub
EZ Texting
Involve Mobile
Take a look at their service offerings and find one that fits with your goals and budget. Talk to or email a sales person or a customer support technician with all of your questions about setting up your first campaign and then choose the provider that you feel the most comfortable working with.
2. Always get subscriber's permission
There are essentially two ways to build a 'list' of SMS subscribers: 1 through building a database of subscribers who have 'opted-in' by entering their mobile number into a form on a web page, or 2. through user-generated requests from using a short code.
Either way, you always want to get your subscribers permission before you start sending them marketing messages. If your subscribers opt-in for a specific offer, make sure that you have their permission to continue to send them messages. Remind them that they can quickly unsubscribe by texting the word, 'STOP' in response to any SMS message to remove themselves from your list.
3. Use a short code to text for more info.
Short codes are leased on a monthly basis by SMS text messaging service providers. A SMS short code is a 5 or 6 digit number that is used to send and receive commercial text messages. Short codes allow for interactive communication between you and your subscribers. The SMS providers will let you know about whether a dedicated short code or a shared short code would be best for your specific needs.
An example of a short code use would be for you to use them to allow visitors to send a text and get more info. So, you might have customers from your cupcake bakery type, "cupcake," to 44133 to get information about which days you're offering their favorite flavors and when you're having a sale.
4. Follow-up after a purchase
Have your customers provide their cell phone number at the point of purchase and then follow-up with product information, customer support, special offers related to the product they purchased, etc.
5. Offer mobile coupons
Mobile coupons are hot, and they can be an effective way to get people to try your products and services for the first time.
As you can see, there are many ways that you can use text messaging to expand your marketing reach. Take the time to choose a provider and try a SMS text messaging campaign and see what results you get.
There are more tips and strategies on mobile marketing where these came from at http://mcreasite.com/blog. Visit today and discover lots of ways to use Internet marketing to grow your business.
Why start with text messaging?
SMS text messaging is a really easy way to get your feet wet with mobile marketing. It's simple enough for you to do it on your own, it's cost-effective, interactive, trackable and most appealing is that it's still so new not everyone is doing it yet, so you'll stand out from your competitors.
Text messaging is just one aspect of mobile marketing, and that is what we are going to focus on in this article. Here are 5 tips that you can take action on and get started expanding your marketing reach with text messaging:
1. Choose the right SMS text messaging service provider
There are dozens of mobile marketing service providers out there such as:
Text Hub
EZ Texting
Involve Mobile
Take a look at their service offerings and find one that fits with your goals and budget. Talk to or email a sales person or a customer support technician with all of your questions about setting up your first campaign and then choose the provider that you feel the most comfortable working with.
2. Always get subscriber's permission
There are essentially two ways to build a 'list' of SMS subscribers: 1 through building a database of subscribers who have 'opted-in' by entering their mobile number into a form on a web page, or 2. through user-generated requests from using a short code.
Either way, you always want to get your subscribers permission before you start sending them marketing messages. If your subscribers opt-in for a specific offer, make sure that you have their permission to continue to send them messages. Remind them that they can quickly unsubscribe by texting the word, 'STOP' in response to any SMS message to remove themselves from your list.
3. Use a short code to text for more info.
Short codes are leased on a monthly basis by SMS text messaging service providers. A SMS short code is a 5 or 6 digit number that is used to send and receive commercial text messages. Short codes allow for interactive communication between you and your subscribers. The SMS providers will let you know about whether a dedicated short code or a shared short code would be best for your specific needs.
An example of a short code use would be for you to use them to allow visitors to send a text and get more info. So, you might have customers from your cupcake bakery type, "cupcake," to 44133 to get information about which days you're offering their favorite flavors and when you're having a sale.
4. Follow-up after a purchase
Have your customers provide their cell phone number at the point of purchase and then follow-up with product information, customer support, special offers related to the product they purchased, etc.
5. Offer mobile coupons
Mobile coupons are hot, and they can be an effective way to get people to try your products and services for the first time.
As you can see, there are many ways that you can use text messaging to expand your marketing reach. Take the time to choose a provider and try a SMS text messaging campaign and see what results you get.
There are more tips and strategies on mobile marketing where these came from at http://mcreasite.com/blog. Visit today and discover lots of ways to use Internet marketing to grow your business.