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Old 12-15-2011, 04:34 AM   #1
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Arrow Benefits of Freebies for Your Website

Benefits of Freebies for Your Website

Freebies offer marketers and business owners a number of benefits.

They can:

· Increase awareness
· Strengthen your brand and credibility
· Increase traffic
· Build your list
· And of course generate profits


Freebies are those exceptional little, or big, products or services that marketers give away.

You’re probably familiar with and perhaps even an aficionado of freebies. Offline freebie marketing has a long standing history.

They’re the dog treats that come in your box of dog food. It’s the tube of lotion you get when you buy the bath soap. It’s the free hair bands you get when you purchase the brush. It’s the lip gloss you receive when you provide your email address to the makeup company.

Freebie marketing is the free downloadable reports or courses you receive when you visit a website or sign up for a free membership. It is also the five day free trial for an article spinner or document management program.

It’s the “Free” tax software you get to motivate you to file your taxes through the service and pay the fee.
Freebies have become a full-fledged economy. Shoppers are now looking for free; they’ve come to expect it.

Many major companies offer freebies:

· Google offers free searches and business listings,
they also offer free email and an office suite of
software products
· YouTube, Hulu, and even major networks offer free video and programming
· Craigslist offers free classified advertisements
· Match.com offers free dating connections
· Zappos offers free shipping
· Facebook and Twitter offer free networking
· The New York Times offers free content if you read their articles online
· Membership sites offer free memberships

And many many sites offer free content. Reports, ebooks, videos, blog posts, blueprints, you name it you can find information on it online.

So how do they make money?

Many of these businesses make money with ads. They use the free content to draw tons of visitors and sell ad space at a premium. However, in this report we’ll show you many other ways you can use ‘Freebies” to make a profit.

Freebies Are a Great Incentive

Who doesn’t want to get more for their money and who doesn’t want to get something for free? We all do, particularly if the freebie has real value.

Imagine you’re in the market for a new pair of aerobic shoes and one brand is offering a free pair socks, shorts or a t-shirt when you buy their shoes. You’d be more tempted to at least try that brand on your feet right? Most shoppers would simply make the choice to buy based on that freebie offer. Even if the shoes are a bit more expensive than others.

Imagine you’re seeking information on running. Maybe you want to run a marathon and you’re looking for information on how to train appropriately. When conducting your research you come across a free ebook on the topic at a personal training website. You download it, it’s full of great information and you go back to the website to purchase other products or services.

Freebies are your foot in the door. They also work because they add value to a potential purchase – like the free pair of socks with a shoe purchase.

If you offer a great quality freebie you can build up your mailing list and build up your customer base. Then you can promote awesome promotions and discounts over and over again.



Dania
www.homebusinesstalk.biz
www.momsebizblog.blogspot.com
www.momsebizblog.blogspot.com

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