Fabian Tan

One of the most important steps in AdWords marketing is that of researching profitable keywords to be included in your campaigns. In fact, correct that. It is perhaps the most important part of your AdWords campaign! The right keywords can determine a profitable campaign or a campaign that blows.

Here are the secret steps to razor sharp keyword research:

1. Brainstorm A List Of Keywords

Start brainstorming to come up with a list of keywords that relate well to your product. Think about the words and phrases your customers might use to find your product. What words and phrases might they use to find information related to your product? Check out the Page Source of other websites too to get ideas, Wikipedia and book glossaries to crank out more keywords.

2. Expand Your Keyword List

Expand your keyword list by plugging them into Wordtracker and let it spit out more keywords. If you want to take it a step further, you can also use AdWords' Keyword Suggestion Tool to get more keywords to add to your list.

3. Optimize Your Keyword List

Now it's to cut away those keywords that don't relate directly to your product. Plug your keywords into the AdWords Wrapper tool at Mikes-Marketing-Tools dot com to expand your keywords into phrase match and exact match as well. Now it's time to start testing your keyword list in a real world campaign. Cut those keywords that don't perform and bid higher for those keywords that give dividends in the form of sales or opt-ins.

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