How to Turn Readers into Buyers with Article Marketing
- ARTICLES |
Using your writing skills for marketing purposes is a great concept. However, you have to be able to turn your free content into new customers to make the process worthwhile. While this can often be very difficult to do- below are a few tips to help you get more out of your articles.
When I look at articles the first thing I read is the title. It can make or break your efforts so having a great title that keeps your readers attention is critical. To find great article titles look at other articles in your niche and see how many times they have been viewed. If you think the title is good and the article has been viewed many times modify it for your article.
Once you have a great title your article has to live up to what the title says. Make sure your content is the very best you can develop and matches the promises you made in the title. Don’t just put a great title on your articles and not provide great content. This will generate poor reviews of your hard work and not promote readership, clicks or sales.
Make sure you use your key words in the body of your article a reasonable amount. Inputting key words just to make sure they are their will only make your article read funny and not appealing. Inserting them where it makes sense and at a reasonable amount will keep a good balance.
Make your articles actionable so readers can take what you write into action. Most readers are looking for ways to improve or tips. Making your articles actionable allows readers to take the words you write and turn them into actionable plans to improve. Many times the best way to present this type of information is step by step or bullet points.
Always add a resource box at the end of your articles. The resource box should provide a way for readers to get more information, a free report, or opt in to your mailing list. Before you submit your article make sure your resource box link is working properly.
Taking the time to write articles for article marketing can be very profitable. To get the most out of your efforts you have to have a title that grabs the readers attention and gets them to read your article. If you provide great content and live up to your title they may start to click your resource box link. When you can answer yes you to these tips you should have a great article that can generate good quality leads and turn your readers to buyers.
When I look at articles the first thing I read is the title. It can make or break your efforts so having a great title that keeps your readers attention is critical. To find great article titles look at other articles in your niche and see how many times they have been viewed. If you think the title is good and the article has been viewed many times modify it for your article.
Once you have a great title your article has to live up to what the title says. Make sure your content is the very best you can develop and matches the promises you made in the title. Don’t just put a great title on your articles and not provide great content. This will generate poor reviews of your hard work and not promote readership, clicks or sales.
Make sure you use your key words in the body of your article a reasonable amount. Inputting key words just to make sure they are their will only make your article read funny and not appealing. Inserting them where it makes sense and at a reasonable amount will keep a good balance.
Make your articles actionable so readers can take what you write into action. Most readers are looking for ways to improve or tips. Making your articles actionable allows readers to take the words you write and turn them into actionable plans to improve. Many times the best way to present this type of information is step by step or bullet points.
Always add a resource box at the end of your articles. The resource box should provide a way for readers to get more information, a free report, or opt in to your mailing list. Before you submit your article make sure your resource box link is working properly.
Taking the time to write articles for article marketing can be very profitable. To get the most out of your efforts you have to have a title that grabs the readers attention and gets them to read your article. If you provide great content and live up to your title they may start to click your resource box link. When you can answer yes you to these tips you should have a great article that can generate good quality leads and turn your readers to buyers.