Fabian Tan

One major problem that email marketers face is getting subscribers to open their emails. While relationship building is every important in email marketing, what is just as important if not more important is your email's subject line. This will often determine whether you have stellar email clickthrough rates or just so-so results.

The point is: you have to work to create an immensely compelling subject line that gets people to open your emails now!

I can tell you that many email marketers are lazy in writing their subject lines. They get average clickthrough rates but they don't know it! They move along as they think their clickthrough rates are above the norm, when the reality is that they can go even higher. Many email marketers are content with 5%-10% clickthrough rates. You can get them to 15%-20%+ clickthrough rates. That's more than double or even triple the response rate, leading most likely to double or triple your income.

Now, can you see the importance of a good subject line?

Alright, here are some tips for writing a profit banker subject line:

1. Always personalize your emails with the subscriber's first name. You may find some email marketers don't do this. But if you're just starting out, it's better to personalize your emails. Unless you are a big name guru, you'd want to increase your response rate by doing this.

2. Don't tell all. Don't reveal everything in your email subject line. Instead of saying "how I boosted my mailing list through Google AdWords", use this subject line for better results, "How I boosted my mailing list using THIS method...". Your subscribers will want to know what that method is and will click through to open.

3. Always include a 'power word' in your email subject line. This is to get your subscribers excited to open your email. Some power words include amazing, incredible, explosive, free, powerful, and shortcut. These words are proven to increase response rates.

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