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Affiliate Marketing Tips: How to Do Split Testing to Improve Your Results

by depotgang
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The ability to do testing on your affiliate marketing campaigns is a vital skill if you want to continue to grow your affiliate income over time. With split testing or A/B testing you can determine which ad copy is most effective, which landing pages are converting the best and which pages have the lowest bounce rate. In this article we'll do a high level overview of split testing to show you what a vital skill it is for you to acquire. You'll want to delve into this topic a bit more if you're serious about affiliate marketing success.

What is split or A/B testing?
Split testing simply compares one web page with another to see which one your visitors prefer, respond better to, or purchase more from.
Visitors who click on your link or type your site's URL will alternately see two similar versions of the same page. The software running in the background compares which page is the most popular among a particular set of visitors.

Examples of split testing software:
Website Optimizer
With this software you can test several elements to find ways to increase the value of your site and your existing traffic. This software is feature rich and has a 'Testing 101' tutorial with articles, videos and advanced testing strategies.
A/B Theme Testing Plugin for Wordpress
This plugin rotates two themes evenly between your visitors and then determines which is more effective at getting clicks, signups, opt-ins, etc.
Visual Website Optimizer
This is a premium service, but there is a free, 30 day trial offer. Its point and click test designer and WYSIWYG editor makes it an easy solution for affiliate marketers.
DIY split testing
Not too long ago split testing was expensive and you had to hire specialists to do it for you, but with all of the free tools available from Google Webmaster tools and others, split testing is free and easy to do on your own. To get the most accurate results you should test just one element at a time. While there are dozens of elements that you can test, here are a few to start with:
· Ad copy
· Headlines
· Opt-in subscribers
· Landing page conversions
· Call to action
· Color schemes
· Sales page copy
· Images
Before you begin split testing you'll want to run a benchmark test of the page as it is so that you can compare the results after the test.



You'll also want to set a goal for each test. Here are some of the goals that a slit test can achieve for you:
  • Landing page optimization
  • Improve conversion rate
  • Lower the page's bounce rate
  • Discover the best prices
  • Boost the ROI for the page
Let's say that you want to start by testing a snappy headline that you've come up with. Write a similar version of it and set up your test. One will show better results than the other. Take the winner and keep tweaking it until you find the headline that pulls the best results. The cool thing about A/B testing is that you can move ahead making decisions based on hard facts rather than hunches.


Split testing and A/B testing is an effective way to boost the ROI and conversions of your website. For more strategies for building your online business visit http://mcreasite.com/blog today.
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