Fabian Tan

Leverage: Getting the most out of very little effort.

There are two ways to get leverage in terms marketing and advertising an online business:

1) Money

2) Joint venture partners (or affiliate partners)

Both are awesome strategies and any successful marketer uses one or both.

Let's investigate both of them now...

1) Money

Simply put, our two most valuable resources online (and in anything else) are money and time. You either have to spend money or time to make things happen on the Internet. So to automate traffic generation strategies like article marketing, traffic exchange marketing and PPC marketing, hire professionals to do them for you. Note: This is only for those with rather deep pockets to start a business with! You're gaining a head start if you use money in your Internet marketing.

2) Joint venture partners (or affiliate partners)

Fret not if you don't have tons of money to start an online business with. You can always get joint venture partners or affiliate partners by starting your own affiliate program on Clickbank or PayDotCom. JV partners and affiliate partners act like your sales force selling for you round the clock, making sales for you and for them. It's free marketing, although you do give up some of your profits through paying commissions to your partners and affiliates. But this is probably the fastest way to market online!

Are you spending money and are you acquiring joint venture partners? I'd suggest taking action now as these are the two fastest ways to grow an online business without much effort on your part.

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