Fabian Tan

In copywriting, one of the keys to success is to keep your reader hooked to your copy all the way from the beginning to the end of your sales letter. If you can do that, you have virtually closed the door on the deal.

The most sure-fire way to get your readers to read through your sales letter is to have a compelling story in it!

Write a story about how you once struggled to find a solution as well, the problems you faced, and how you finally struck a formula or a plan that got you success. Of course, this story has to be true! Most of us have a story like that to tell. Can you incorporate it into your sales letter?

Your story should fill the first half of your sales letter. This is to build up the reader's anticipation for your product! Your product is the 'savior' in this case, where you have outlined or provide the solutions that once solved or are still solving your problems.

Another way to get readers hooked like glue to your copy is to place bullets in your sales letter. Bullets are one of the most read parts of any sales letter. In your bullets, you will usually include the benefits (one by one) about your product. Those readers who just want a snapshot of what your product does will relish reading through your bullets. Bullets are a tool for building enthusiasm A sales letter with bullets will more often than not outsell the sales letter that does not use bullets in any way or only uses it sparingly. Add in at least 10 to 20 bullets in your sales letter and see how well they work for you!

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