Developing A Successful Email Marketing Plan
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An email marketing plan is essential for small business owners or individuals looking to take their ideas to the next level. With the right plan, you can reach out to a large, captive and highly interested audience, and you can create more sales, convert more prospects and improve your reputation and your reach. Clearly it's a powerful concept, you'll just need to know a few basic tips for how to get started so you can see the same kind of success.
Building your List
The first and perhaps most important part of the process for an email marketing plan is building and growing a list. Rule one is to never, ever, buy an email list from a marketing company. It seems like a quick and easy way to get a massive list, which it is, but that massive list will fail to produce your results and all you will be doing is wasting time and money, and sending out spam messages.
The better way to go about list building is one at a time, adding interested and invested individuals to your list. This can include everyone from prospects and customers to employees, partners, colleagues and on down the line. Anywhere you come into contact with people for your business, you can collect addresses and names.
Simply place a small signup button or form on your website, and make sure to place it in a highly visible spot on every page of your site. In order to get people to actually sign up however, you'll need to give them a reason for it. So offer them an incentive such as a free eBook, weekly tips newsletters, or something else and your list will begin to take off.
Turning Prospects into Paying Customers
The next piece of your email marketing plan will be to take all those prospects on your list and turn them into real, paying customers. Otherwise, what's the point of having a list to begin with? A proven way to do this is to send out consistent messages filled with useful and helpful information related to your topic, niche, product or industry.
When you really provide information of value, you will accomplish several different things. First, you'll be staying in the minds of the people on your list, and you'll increase your reach. Second, you will slowly be winning over their trust and respect, increasing your reputation and raising the chance of completing a sale or transaction from them down the road.
When you're ready to make your move, don't forget to include a great call to action. Never assume that people know what they are supposed to do. Tell them, show them and encourage them to take the action you want them to take.
Tracking and Improving Performance
Now it's time to improve the results you've seen with your email marketing plan. You can do this by segmenting your list into different groups and tracking the results. Send out different versions of the same email to each group and see what performs better. Use statistics like open rates, click throughs and conversions, and soon you'll get a great sense for which ideas, structures, presentations, subject lines and so forth work the best for you.
An email marketing plan can be one of the single most successful and powerful internet marketing tools to have with you at all times. But you need to know how to build and begin with one from scratch. Use the above tips and guidelines and your plan and campaign will hit the ground running.
Want to find out more about WAHM Marketing then visit Emily Bonilla's site on how to choose the best email marketing plan for your needs.
Dania
www.makingmoneyhowto.biz
www.homebusinesstalk.biz
www.momsebizblog.blogspot.com
Sale Letters Software-Create Sales Letters In 20 Minutes Or Less!
Premium Wordpress Business Theme
An email marketing plan is essential for small business owners or individuals looking to take their ideas to the next level. With the right plan, you can reach out to a large, captive and highly interested audience, and you can create more sales, convert more prospects and improve your reputation and your reach. Clearly it's a powerful concept, you'll just need to know a few basic tips for how to get started so you can see the same kind of success.
Building your List
The first and perhaps most important part of the process for an email marketing plan is building and growing a list. Rule one is to never, ever, buy an email list from a marketing company. It seems like a quick and easy way to get a massive list, which it is, but that massive list will fail to produce your results and all you will be doing is wasting time and money, and sending out spam messages.
The better way to go about list building is one at a time, adding interested and invested individuals to your list. This can include everyone from prospects and customers to employees, partners, colleagues and on down the line. Anywhere you come into contact with people for your business, you can collect addresses and names.
Simply place a small signup button or form on your website, and make sure to place it in a highly visible spot on every page of your site. In order to get people to actually sign up however, you'll need to give them a reason for it. So offer them an incentive such as a free eBook, weekly tips newsletters, or something else and your list will begin to take off.
Turning Prospects into Paying Customers
The next piece of your email marketing plan will be to take all those prospects on your list and turn them into real, paying customers. Otherwise, what's the point of having a list to begin with? A proven way to do this is to send out consistent messages filled with useful and helpful information related to your topic, niche, product or industry.
When you really provide information of value, you will accomplish several different things. First, you'll be staying in the minds of the people on your list, and you'll increase your reach. Second, you will slowly be winning over their trust and respect, increasing your reputation and raising the chance of completing a sale or transaction from them down the road.
When you're ready to make your move, don't forget to include a great call to action. Never assume that people know what they are supposed to do. Tell them, show them and encourage them to take the action you want them to take.
Tracking and Improving Performance
Now it's time to improve the results you've seen with your email marketing plan. You can do this by segmenting your list into different groups and tracking the results. Send out different versions of the same email to each group and see what performs better. Use statistics like open rates, click throughs and conversions, and soon you'll get a great sense for which ideas, structures, presentations, subject lines and so forth work the best for you.
An email marketing plan can be one of the single most successful and powerful internet marketing tools to have with you at all times. But you need to know how to build and begin with one from scratch. Use the above tips and guidelines and your plan and campaign will hit the ground running.
Want to find out more about WAHM Marketing then visit Emily Bonilla's site on how to choose the best email marketing plan for your needs.
Dania
www.makingmoneyhowto.biz
www.homebusinesstalk.biz
www.momsebizblog.blogspot.com