Ebook Marketing - 5 Crucial Mistakes That Will Kill Your Ebook Business
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1. Having A Poor Title
Sometimes a title can be all it takes to sell an ebook (or a book for that matter). If you have a killer title, it can move and persuade your visitors to buy your product. Have a benefit-driven title and make it catchy.
2. Putting Out A Shoddy Product
A poor product will always kill your business in the end. Word of mouth is a powerful thing and you don't want to have bad reviews of your product floating around the web. You also want to have repeat customers who buy your products continually, and a shoddy product just won't cut it.
3. Poor Support
Always have a good support system. Reply quickly and provide solid and concise replies to any questions. Always provide refunds if you promised them.
4. Not Having A Powerful Money-Back Guarantee
Have at least a 60-day money-back guarantee on your page. It's been proven that a 60-day guarantee far outsells the same product with a 30-day guarantee. If you don't have a money-back guarantee, I strongly suggest implementing it now! The increase in sales you get will far outweigh the number of refunds you will get (if you have a decent product).
5. Not Having A Unique Selling Proposition
Make sure your product stands out in the crowd in your niche. Offer a unique selling point or angle to your product that others have not used yet, or one that few competitors are using.
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