List Building Tips: The Benefit of Ad Swapping
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What are the benefits of ad swapping?
The real benefit of ad swapping is that it is free. Unlike solo ads, you need to pay the person to promote your ad to his list without any exchange. The price really depends on the size of their list, and you should be prepared for it. But on ad swapping, there's no need for you to spend money at all. If both you and the other list builder exchanged ads, it's a win-win situation. You've got nothing to lose anyway, unless if you are dealing with the wrong guy.
For example, if you have a list of 5,000 while the other one has only 500, don't make a deal with it. It's really unfair that you should deal with someone with a huge gap from you. Try to look for ones that are having decent numbers (which are near to your own number), and make a deal with them. No matter if you're promoting an affiliate link or a link to your squeeze page, ad swapping helps you get more traffic, clicks and even possible sales.
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