Local Business Owners Need Your Internet Marketing Skills
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Blog Consultant Tips
Smart Blogging Skills
Do you realize that most local brick and mortar business owners feel lost and overwhelmed by the idea of marketing themselves on the internet?
It’s true.
As a long time internet marketer, I have a good understanding of how the web works. I can create a website that attracts relevant traffic and makes a profit. I realized a few years ago that I could take this knowledge and apply it to serving a local market – offering my services as a website creator and marketer.
There’s no lack of providers out there offering to help the local business owner take their business online, but the sheer volume of options is confusing and the price point is often far outside of the small business budget. So when I opened my doors to provide affordable services from a local source, I found clients who were hungry for what I had to offer.
I used the knowledge I have about building a simple website to set up a WordPress blog for a local consignment shop. We publish pictures of some of her new products and pipe the RSS Feed into a Facebook fan page.
These are just some simple promotion strategies that come as easy as pie to you and me – but to her, it was like magic!
Imagine her delight when a lady walked into her shop with overflowing bags of great product to consign, saying ‘I found you on the internet and decided to bring my things in!’. The cool part? The lady drove almost an HOUR to get to her shop – passing many other similar stores along the way.
My client is now totally sold on the power of the internet to accomplish her marketing goals.
Before she met me, she was scared stiff to even think about doing something online. Most local small business are and that’s why they need YOU!
When you focus on a local business community, you have home field advantage. If you’re good at what you do and deliver real world results, word of mouth travels fast among these business owners who regular network together.
A phone call came in to my office a few weeks ago. So and so had mentioned me to so and so and now another so and so wanted to meet to discuss a project. I setup a time and looked forward to learning about their needs. I admit my jaw dropped a tiny bit when I learned the client was a famous food brand that has its home here in northern Michigan. (Of course I quickly hid my surprise and pretended that I consulted on major brands every day of the week.
When local people ask me what I do, I say that I do web design and consulting. If the conversation progresses, I go on to tell them about how I help businesses develop powerful, interactive websites with simple tools that help them attract more clients and customers.
It all sounds very professional, right? And of course it is – but the reality is that I work from my home, usually in my slippers. I rarely meet clients face to face and I choose my own work hours. I love what I do and thoroughly enjoy seeing how my skills benefit my clients.
If you have even some of the skills that I do: If you understand how search engines work, how to create a website with WordPress, how to set up a simple mailing list, a Twitter account and a Facebook page; you could be running your own consulting business.
Even if you lack some of these skills, if you delegate well and enjoy serving as a project manager, you can outsource the work that falls outside of your expertise and still provide all of the necessary services to your clients.
The needs exists. Local business owners know they should be taking advantage of the internet. They just need you to show them how to make it happen.
Kelly McCausey shows you step by step how to create, launch and grow a local business consulting business at Become a Blog Consultant.
Dania
www.makingmoneyhowto.biz
www.momsebizblog.blogspot.com
www.homebusinesstalk.biz
Smart Blogging Skills
Do you realize that most local brick and mortar business owners feel lost and overwhelmed by the idea of marketing themselves on the internet?
It’s true.
As a long time internet marketer, I have a good understanding of how the web works. I can create a website that attracts relevant traffic and makes a profit. I realized a few years ago that I could take this knowledge and apply it to serving a local market – offering my services as a website creator and marketer.
There’s no lack of providers out there offering to help the local business owner take their business online, but the sheer volume of options is confusing and the price point is often far outside of the small business budget. So when I opened my doors to provide affordable services from a local source, I found clients who were hungry for what I had to offer.
I used the knowledge I have about building a simple website to set up a WordPress blog for a local consignment shop. We publish pictures of some of her new products and pipe the RSS Feed into a Facebook fan page.
These are just some simple promotion strategies that come as easy as pie to you and me – but to her, it was like magic!
Imagine her delight when a lady walked into her shop with overflowing bags of great product to consign, saying ‘I found you on the internet and decided to bring my things in!’. The cool part? The lady drove almost an HOUR to get to her shop – passing many other similar stores along the way.
My client is now totally sold on the power of the internet to accomplish her marketing goals.
Before she met me, she was scared stiff to even think about doing something online. Most local small business are and that’s why they need YOU!
When you focus on a local business community, you have home field advantage. If you’re good at what you do and deliver real world results, word of mouth travels fast among these business owners who regular network together.
A phone call came in to my office a few weeks ago. So and so had mentioned me to so and so and now another so and so wanted to meet to discuss a project. I setup a time and looked forward to learning about their needs. I admit my jaw dropped a tiny bit when I learned the client was a famous food brand that has its home here in northern Michigan. (Of course I quickly hid my surprise and pretended that I consulted on major brands every day of the week.
When local people ask me what I do, I say that I do web design and consulting. If the conversation progresses, I go on to tell them about how I help businesses develop powerful, interactive websites with simple tools that help them attract more clients and customers.
It all sounds very professional, right? And of course it is – but the reality is that I work from my home, usually in my slippers. I rarely meet clients face to face and I choose my own work hours. I love what I do and thoroughly enjoy seeing how my skills benefit my clients.
If you have even some of the skills that I do: If you understand how search engines work, how to create a website with WordPress, how to set up a simple mailing list, a Twitter account and a Facebook page; you could be running your own consulting business.
Even if you lack some of these skills, if you delegate well and enjoy serving as a project manager, you can outsource the work that falls outside of your expertise and still provide all of the necessary services to your clients.
The needs exists. Local business owners know they should be taking advantage of the internet. They just need you to show them how to make it happen.
Kelly McCausey shows you step by step how to create, launch and grow a local business consulting business at Become a Blog Consultant.
Dania
www.makingmoneyhowto.biz
www.momsebizblog.blogspot.com
www.homebusinesstalk.biz