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01-03-2012, 09:55 PM
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| Advanced Warrior War Room Member Join Date: Jan 2011 Location: Pembroke Pines, Florida
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|  Seven Smart and Easy Tips for Creating Your Writing Website
It makes sense to create a top quality website. You can convert more visitors and devote more time to writing and less time marketing. Your website is often the very first thing new prospects see and it's their first impression of you. Your website represents your writing business. A good writing website encourages visitors to contact you and hire you right away. Here are seven smart and easy tips for creating your writing website. 1. Landing page with benefits The first thing a your visitors sees is a a landing page. Therefore, you need to create an enticing page that captures their attention immediately and answer this question quickly. “What’s in it for me?” Create a compelling, attention grabbing headline and then stress the advatanges of working with you. What value do you provide your customers? What problem do you solve? 2. Inquiry form or quick contact button Make it quick and easy for prospects to contact you. You can do this by creating a web form right on your website. They fill out the form and you instantly receive their inquiry via email. This makes it easy for your prospects because it means they don’t have to open up their email and they don’t have to hunt for your contact information. You can also create a clickable “email me” link that opens up their email service so they can send you an email. The benefit to the web form for you is that you can ask specific questions like deadline, project details and how did you hear about us? Web forms are a good source of information. 3. Policies and procedures Include a page on your site that outlines your policies and procedures. For example it might answer questions like: * How Do You Invoice? * How Quickly Do You Deliver? * Can I Get A Discount? * Do I Own The Rights To The Content? * How do I get revisions? 4. Samples Include some of your most celebrated samples. These don’t have to be just clients but also any other publishing projects you’ve participated in. For example, if you’ve co-written an article for a magazine, put that on your website. Share your successes in terms of samples so your visitors can see what you’re capable of. 5. Testimonials There’s little that’s more powerful to persuade than testimonials from other happy clients. Ask for testimonials from your clients and publish them on your website. Consider including a few on your landing page and then create a separate page for ‘rave reviews”. 6. Picture or video People respond to images. Consider including a picture of yourself, it helps your readers connect to you. Also, you might include a short welcome video on your landing page. 7. Rate packages Create a website that keeps your visitors needs and objectives in mind. Make it easy for them to find the information they need and make sure you’re easy to contact. Include your rates (or a rate range) on your website to help prospects know if you’re in their budget. Also provide packages that offer a discount. For instance, $25/blog post or 10 blog posts for $200. Last, because you’re a writer it is vital that there are no spelling or grammar mistakes on your site. Visitors will be more than happy to point them out and you’ll lose potential clients. Dania www.makingmoneyhowto.biz www.momsebizblog.blogspot.com www.homebusinesstalk.biz |
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