Fabian Tan

One of the problems of email marketing is getting a good deliverability rate from your emails. With spam filters getting ever stronger by the day, it's getting harder for email marketers to get their legitimate emails through to subscribers.

Here are some tips to help you get an unstoppable deliverability rate, resulting in more responses and more sales:

#1 - Avoid Using 'Trigger' Words

'Trigger' words that trigger spam filters include the likes of free, trial or income. Try to avoid using these words if possible as your email is more likely to end up in the spam folder if your email has them. Search for 'spam trigger words' on Google to find out more words that trigger spam filters.

#2 - Avoid Using 'Trigger' Phrases

These include phrases like 'click here to order now' 'what are you waiting for?' or 'click here to get your free trial'. Avoid using them to get the best deliverability rates.

#3 - Use A Reliable Autoresponder

This is perhaps the important consideration. If you use an autoresponder such as Aweber, you won't have many problems with deliverability as their servers are not blacklisted by popular email providers.

#4 - Write Quality Emails

Write quality emails that your subscribers will love. This makes sense...if your subscribers don't like your emails and perceive them as being spammy, they will click on the 'Report As Spam' button or similar that is available in many email inboxes like Gmail. If too many of your emails are reported as being 'spam', although the subscribers are legitimate, you might risk having your emails blacklisted, and this will affect deliverability.

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