Fabian Tan

Here is the question on many email marketers' lips: how do you build a relationship with a mailing list and how do get it to be responsive? The answer is not cut and dry. Building a responsive list requires a certain mastery of key list relationship building principles.

Here are some of the key ones you must take note of:

1. Deliver on what you promise. If your sign-up incentive is a free ebook and a 7-day ecourse, then deliver the ebook and the 7-day ecourse. And if you say your newsletter is pitch-free, then do make sure it is pitch-free.

2. Do not overdo the sales pitches. You do have the right to send sales offers once in a while. After all, you are in this to make money. However, do keep them to a minimum of 4 times or less per month. Try to deliver at least 50% content, and 50% sales offers and you will be doing all right.

3. Send free gifts from time to time. Subscribers appreciate receiving free gifts in their email inbox, especially if the gifts are informative or/and valuable. Sending your subscribers free gifts builds trust.

4. Tell them stories. If you have a few interesting stories to tell, or you had something strange or exciting happened in your day, tell your subscribers about them. It builds a responsive list following that looks forward to your emails. If you are all business, your newsletter might be too boring for a few people.

Building a responsive list is about treating your subscribers like people instead of numbers and providing value for them. Just follow these key principles and you won't go wrong.

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