Fabian Tan

Want some tips on how to market your small business online effectively, while capturing tons of leads and sales? Here are my top 7 tips for advertising your small business online and taking it to the next level:

1. Only Go For Targeted Traffic

Never buy untargeted traffic. Meaning, don't use sources like safelists or traffic exchanges. They can bring you a little traffic, but most of it is untargeted. Which means it is a waste of time and money!

2. Don't Buy Packaged Leads

Packaged leads are another thing that you have to avoid like the plague. Vendors of these leads buy leads from other sources and resell them back to you. When the leads arrive to you, they are often a few days old or even a few weeks old. Which means they are unresponsive.

3. Use Free Marketing When You Can

Any revenue from free marketing is free profits for you. So make the most of free marketing tactics like article marketing and forum marketing.

4. Volume Is The Key

Volume is a key factor, whether it's writing articles, compiling a keyword list for pay-per-click marketing or even when marketing on forums. Sure, quality comes first, but without volume, there won't be thousands of visitors coming in. And that's what you want!

5. Network, Network, Network

Network online and go to as many seminars as possible. Form relationships with other entrepreneurs in your niche.

6. Pay-Per-Click Can Be Dangerous, In More Ways Than One

While pay-per-click advertising can lose you a lot of money if you are not careful, if you master it, PPC is a great way to market your business.

7. Content Never Fails

The Internet lives and breathes on content. Keep on producing articles, write a blog and send your subscribers quality information. You will never be found wanting for money if you produce quality content!

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