3 Ways to Encourage Confidence in Your Customers
- ARTICLES |
When a small business owners, hire a writer it can be a intimidating experience for them. They're paying you, someone they've probably never met, to write material for their business. They're paying a stranger to represent their business. As a writer and business owner there are several things you can do to make your client feel more comfortable with the process. You can encourage confidence. Here's how:
#1 Be Transparent
Publish all of your general fees, policies and procedures online. That way your prospect knows what to expect from working with you. They also get the impression that you're a professionally run business that takes your clients and services seriously. You can present your rates and policies in many different ways. You can include an inquiry form on your website that automatically sends new inquires an email with all the details. You can have an FAQ page on your website. You can create separate rates and policies pages for your blog or site too. And of course it never hurts to overlap and make your information available in a few locations.
#2 Be Knowledgeable
Strive to continuously learn about your niche industry, your target audience and writing styles. The more you know, the more you can share and help your customers. When you share your knowledge with your customers they realize you are a provider they can trust with their business.
Share not only in conversation both online and off but also consider sending clients tidbits of information as you find them online. For example, if you are a copywriter for the health and wellness industry and you come across a relevant marketing case study you might email the case study to a few clients.
#3 Set Higher Rates
This may sound like strange advice because writing is a competitive field. However, when you set your rates too low, your clients may not expect much from you. Set your rates a bit higher and they get the impression that you know what you're talking about. Of course you have to back up those rates with customer service, quality writing, and a solid knowledge of the industry.
These are just three ways to encourage confidence. The more confidence you encourage in your customers and potential clients, the easier it will be to build a solid writing business that fits your needs and objectives. There many other factors that create confidence and reassure your customres. For isntance, how you communicate, your professionalism and of course the quality of your writing all play an important role in attracting and maintaing top notch clients.
Dania
www.makingmoneyhowto.biz
www.momsebizblog.blogspot.com
www.homebusinesstalk.biz
#1 Be Transparent
Publish all of your general fees, policies and procedures online. That way your prospect knows what to expect from working with you. They also get the impression that you're a professionally run business that takes your clients and services seriously. You can present your rates and policies in many different ways. You can include an inquiry form on your website that automatically sends new inquires an email with all the details. You can have an FAQ page on your website. You can create separate rates and policies pages for your blog or site too. And of course it never hurts to overlap and make your information available in a few locations.
#2 Be Knowledgeable
Strive to continuously learn about your niche industry, your target audience and writing styles. The more you know, the more you can share and help your customers. When you share your knowledge with your customers they realize you are a provider they can trust with their business.
Share not only in conversation both online and off but also consider sending clients tidbits of information as you find them online. For example, if you are a copywriter for the health and wellness industry and you come across a relevant marketing case study you might email the case study to a few clients.
#3 Set Higher Rates
This may sound like strange advice because writing is a competitive field. However, when you set your rates too low, your clients may not expect much from you. Set your rates a bit higher and they get the impression that you know what you're talking about. Of course you have to back up those rates with customer service, quality writing, and a solid knowledge of the industry.
These are just three ways to encourage confidence. The more confidence you encourage in your customers and potential clients, the easier it will be to build a solid writing business that fits your needs and objectives. There many other factors that create confidence and reassure your customres. For isntance, how you communicate, your professionalism and of course the quality of your writing all play an important role in attracting and maintaing top notch clients.
Dania
www.makingmoneyhowto.biz
www.momsebizblog.blogspot.com
www.homebusinesstalk.biz