Smart and Simple Tips to Add Interest to Your Newsletter

dania1021 · 01-11-2012, 10:42 PM

Why do some newsletters capture your attention while others are just boring?

Well there are numerous reasons. But, the most common reason is that some newsletters or ezines just aren’t enticing. Sure, the content is great but they’re likely missing that extra touch that keeps a reader’s attention. Here some smart and simple tips to add interest to your newsletter.

You can add interest to a newsletter by:

#1 Including a photo

People love pictures. We’re a very visual species. We connect to one another visually. This is one of the reasons authors place their photo in the back of their books. Keep in mind, that articles with photos and graphics get read more often and shared.

#2 Format for reading online "reader frindly".

Have you ever received a newsletter or visited a website where the content was just a long seemingly endless block of text? It’s impossible to read. And to be honest most people, myself included, tend to scan content first to determine whether I want to read it more closely or not. I can tell you that if it’s not friendly on my eyes I will not take the time to read it.

So what is “reader friendly?”

* Bullets
* Bold formatting to highlight key words and ideas
* Space between sentences and paragraphs
* A easy to read font
* No distracting graphics or images. (I know I just said that graphics and images help add interest. However, they should also contribute to the goal or purpose of the content – not distract)

#3 Personality

Share stories with your readers. Relate to them with your challenges, experiences, and insight. Be yourself. Your newsletter is a very unique opportunity to brand your business and connect with your audience personally. While you’re providing valuable information you’re also connecting with your audience. – you’re a very interesting person!

Add a video to your newsletter. Include a free download. Let your subscribers in on a secret, a special promotion, upcoming sales or discount offfers. Offer them unique information not available anywhere else. Make them feel appreciated and an important part of your community.

These are a few of the key elements of a successful ezine. Start capitalizing on this amazing marketing tool today!

Dania
www.makingmoneyhowotob.iz
www.momsebizblog.blogspot.com
www.hoembusinesstalk.biz

01-11-2012, 10:42 PM	#1
dania1021 Advanced Warrior War Room Member Join Date: Jan 2011 Location: Pembroke Pines, Florida Posts: 608 Blog Entries: 13 Thanks: 6 Thanked 88 Times in 71 Posts	Smart and Simple Tips to Add Interest to Your Newsletter Why do some newsletters capture your attention while others are just boring? Well there are numerous reasons. But, the most common reason is that some newsletters or ezines just aren’t enticing. Sure, the content is great but they’re likely missing that extra touch that keeps a reader’s attention. Here some smart and simple tips to add interest to your newsletter. You can add interest to a newsletter by: #1 Including a photo People love pictures. We’re a very visual species. We connect to one another visually. This is one of the reasons authors place their photo in the back of their books. Keep in mind, that articles with photos and graphics get read more often and shared. #2 Format for reading online "reader frindly". Have you ever received a newsletter or visited a website where the content was just a long seemingly endless block of text? It’s impossible to read. And to be honest most people, myself included, tend to scan content first to determine whether I want to read it more closely or not. I can tell you that if it’s not friendly on my eyes I will not take the time to read it. So what is “reader friendly?” * Bullets * Bold formatting to highlight key words and ideas * Space between sentences and paragraphs * A easy to read font * No distracting graphics or images. (I know I just said that graphics and images help add interest. However, they should also contribute to the goal or purpose of the content – not distract) #3 Personality Share stories with your readers. Relate to them with your challenges, experiences, and insight. Be yourself. Your newsletter is a very unique opportunity to brand your business and connect with your audience personally. While you’re providing valuable information you’re also connecting with your audience. – you’re a very interesting person! Add a video to your newsletter. Include a free download. Let your subscribers in on a secret, a special promotion, upcoming sales or discount offfers. Offer them unique information not available anywhere else. Make them feel appreciated and an important part of your community. These are a few of the key elements of a successful ezine. Start capitalizing on this amazing marketing tool today! Dania www.makingmoneyhowotob.iz www.momsebizblog.blogspot.com www.hoembusinesstalk.biz
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