How to Create a Buzz for Your Product Launch - Tips and Strategies
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If you are going to launch a new product, you want to have people talking about your product before it's launched. And, I am sure you would also be thrilled to know that people are waiting in anticipation for your product's launch date. So, how do you accomplish this? You have to create a "Buzz"
By creating a Buzz for your product launch, you multiply your sales and profits. Why? Because the "Buzz" will announce to world that you have an astounding and amazing product people cannot live without. That all sounds pretty good, right?
What is Buzz?
Buzz is an excitement and elation for your product. It's when people mark their calendars, talk with others about your pending launch and even spread the word about you and your business using email, and social media sites. Buzz is anticipation.
Why Create a Buzz?
Buzz can generate an emotional response, and we buy based on our emotions. If people are experiencing an emotional response before you even launch your product you can bet your conversion rates are going to be higher than normal. Buzz actually helps you sell a product before you even launch it.
Below are some amazing tips and strategies on how to create a Buzz for your product launch.
#1 Use Video to Make Your Buzz Viral
If you don't normally use video consider creating a video to help increase excitement. Videos also have a tendency to go viral. Keep in mind, that a great video offers value, entertains and entices. You want to develop an "attention grabbing" video that people remember and want to share.
#2 Give Something Away
We just mentioned videos and they're a great thing to give away. But, video isn't the only tool you have to create a buzz for your pending product. You can give away:
* A free book,
* A free report,
* A free service
* A free workshop, seminar or online course
* An electronic device - how many kindles and iPads have you seen given away over the past few months?
Also, ensure giveaway is related to the product you'll be launching. This is important you want to make sure you're generating excitement with the right crowd. And consider simply giving away the material - don't ask for an opt-in. Of course you want to make sure to promote your product in the giveaway.
You also want people to share the giveaway. If it's a downloadable product like a free report then they can easily share it.
#3 Publish
Blog posts, articles, ezine content and social networking content can all be used to generate buzz. Make sure your content is easy to share. If people can easily link to your video, download your reports and forward your content, then they're not going to. It also needs to download quickly.
Don't forget about using social media as a way to chat about all the interest, changes, and activity around your product. Share any published content, giveaways and viral content on your social networking site of choice.
Most marketers find that their pre-launch campaign and buzz campaign is th most crucial component of their new product launch.
Start creating your Buzz now if you planning a product launch because it is an exceptional way to obtain astonishing results.
Dania
www.makingmoneyhowto.biz
www.momsebizblog.blogspot.com
www.homebusinesstalk.biz
By creating a Buzz for your product launch, you multiply your sales and profits. Why? Because the "Buzz" will announce to world that you have an astounding and amazing product people cannot live without. That all sounds pretty good, right?
What is Buzz?
Buzz is an excitement and elation for your product. It's when people mark their calendars, talk with others about your pending launch and even spread the word about you and your business using email, and social media sites. Buzz is anticipation.
Why Create a Buzz?
Buzz can generate an emotional response, and we buy based on our emotions. If people are experiencing an emotional response before you even launch your product you can bet your conversion rates are going to be higher than normal. Buzz actually helps you sell a product before you even launch it.
Below are some amazing tips and strategies on how to create a Buzz for your product launch.
#1 Use Video to Make Your Buzz Viral
If you don't normally use video consider creating a video to help increase excitement. Videos also have a tendency to go viral. Keep in mind, that a great video offers value, entertains and entices. You want to develop an "attention grabbing" video that people remember and want to share.
#2 Give Something Away
We just mentioned videos and they're a great thing to give away. But, video isn't the only tool you have to create a buzz for your pending product. You can give away:
* A free book,
* A free report,
* A free service
* A free workshop, seminar or online course
* An electronic device - how many kindles and iPads have you seen given away over the past few months?
Also, ensure giveaway is related to the product you'll be launching. This is important you want to make sure you're generating excitement with the right crowd. And consider simply giving away the material - don't ask for an opt-in. Of course you want to make sure to promote your product in the giveaway.
You also want people to share the giveaway. If it's a downloadable product like a free report then they can easily share it.
#3 Publish
Blog posts, articles, ezine content and social networking content can all be used to generate buzz. Make sure your content is easy to share. If people can easily link to your video, download your reports and forward your content, then they're not going to. It also needs to download quickly.
Don't forget about using social media as a way to chat about all the interest, changes, and activity around your product. Share any published content, giveaways and viral content on your social networking site of choice.
Most marketers find that their pre-launch campaign and buzz campaign is th most crucial component of their new product launch.
Start creating your Buzz now if you planning a product launch because it is an exceptional way to obtain astonishing results.
Dania
www.makingmoneyhowto.biz
www.momsebizblog.blogspot.com
www.homebusinesstalk.biz