Fabian Tan

Gone are the days when anyone could slap up a website, post up a pay per click ad or submit a classified ad, and see a lot of visitors on their website. Traffic generation and list building has become tougher, but that doesn't mean nobody is making money online. It only means those with the right knowledge and skills are able to generate traffic. In other words, only those with the knowhow survive in the onling dog-eat-dog world.

There are many ways to drive traffic to your website. Most of them will be ineffective. If you've ever tried tactics like traffic exchanges, or FFA posting, you'll know they are very ineffective for driving traffic. And most of the traffic generation strategies on the web are like - not too effective.

Article marketing is one of the best ways to drive traffic to your site and build a list. It can serve as the rocket fuel for your online business. I've done testing on various traffic sources over a lengthy period of time and I've found that article marketing generates the best results for me.

When someone reads your article, and then clicks through to your website, they already know you. They know what you are all about. It's a great way to build credibility. Unlike a simple classified ad, your prospects actually get to read an article written by you, and if they like your information and felt they have gained knowledge, they will want to learn more from you. And they will do that by opting in to your list.

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