Tips on How to Create a Press Release for Your New Product
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A press release is extremely effective if you’re launching a new product. It can help you build awareness for a product or service. It can also help you create awareness for your business. There are many easy to use Press Release submission sites, so there’s no reason to forego this useful marketing tool. Press releases are simple and easy to write, really. Here are some tips to help you create a press release for your new product.
Your Headline
Like an article your press release has a headline. However rather than grabbing attention with a promise or a benefit you’ll want to grab attention by making an announcement, claim or by making news.
For example, “New book by millionaire marketer helps small business owners achieve their profit goals.”
Your first paragraph
Your first sentence needs to concisely state what the press release is about. For example, “Millionaire Marketer Joe Smith, renowned expert on internet marketing and a coach to several successful business owners has helped thousands of entrepreneurs reach the million dollar mark. His new book breaks his process down step by step so anyone can achieve it.”
The remaining sentences in your first paragraph will lead into the body of your release
The Body of Your Release
The body of your release is where you’ll provide the bulk of your information. The information should demonstrate the newsworthiness of the product launch. What benefit does it offer? Why is it newsworthy? You’ll address the five W’s. They’re the Who, What, Where, When, and Why.
* Who is the story about?
* What is the actual news?
* Where and When is the product being launched?
* Why is this news?
It’s also helpful to use data, quotes and relevant information to help readers and the media discover the importance of the release. For example, “I know what it’s like to struggle as an entrepreneur. That’s why I’m so excited to share this million dollar process. It’s proven and it’s repeatable,” says Joe Smith, Millionaire Marketer.
Formatting Your Press Release
There is a basic structure a press release should follow. This formal structure includes:
* *For immediate release posted at the top left hand corner of the page.
* Starting your first paragraph with the date and city in which the press release originates. For example, June 1st, 2011 Austin, Texas.
* Include information about your company and don’t forget a website link and contact information at the end of the release.
* Identify the end of the release with this symbol, ### placed in the center of the page and a few spaces below the final sentence. It let’s journalists know they have the complete information.
Make sure it’s newsworthy and then support the headline with a few short paragraphs that provide the reader and the media with sufficient information for them to decide whether to click through or zip you an email. You might be surprised who picks up your release and wants to know more.
Writing a press release is easy once you know the structure and follow these simple steps mentioned above.
Dania
www.makingmoneyhowto.biz
www.momsebizblog.blogspot.com
www.homebusinesstalk.biz
Your Headline
Like an article your press release has a headline. However rather than grabbing attention with a promise or a benefit you’ll want to grab attention by making an announcement, claim or by making news.
For example, “New book by millionaire marketer helps small business owners achieve their profit goals.”
Your first paragraph
Your first sentence needs to concisely state what the press release is about. For example, “Millionaire Marketer Joe Smith, renowned expert on internet marketing and a coach to several successful business owners has helped thousands of entrepreneurs reach the million dollar mark. His new book breaks his process down step by step so anyone can achieve it.”
The remaining sentences in your first paragraph will lead into the body of your release
The Body of Your Release
The body of your release is where you’ll provide the bulk of your information. The information should demonstrate the newsworthiness of the product launch. What benefit does it offer? Why is it newsworthy? You’ll address the five W’s. They’re the Who, What, Where, When, and Why.
* Who is the story about?
* What is the actual news?
* Where and When is the product being launched?
* Why is this news?
It’s also helpful to use data, quotes and relevant information to help readers and the media discover the importance of the release. For example, “I know what it’s like to struggle as an entrepreneur. That’s why I’m so excited to share this million dollar process. It’s proven and it’s repeatable,” says Joe Smith, Millionaire Marketer.
Formatting Your Press Release
There is a basic structure a press release should follow. This formal structure includes:
* *For immediate release posted at the top left hand corner of the page.
* Starting your first paragraph with the date and city in which the press release originates. For example, June 1st, 2011 Austin, Texas.
* Include information about your company and don’t forget a website link and contact information at the end of the release.
* Identify the end of the release with this symbol, ### placed in the center of the page and a few spaces below the final sentence. It let’s journalists know they have the complete information.
Make sure it’s newsworthy and then support the headline with a few short paragraphs that provide the reader and the media with sufficient information for them to decide whether to click through or zip you an email. You might be surprised who picks up your release and wants to know more.
Writing a press release is easy once you know the structure and follow these simple steps mentioned above.
Dania
www.makingmoneyhowto.biz
www.momsebizblog.blogspot.com
www.homebusinesstalk.biz