How to Brainstorm Your Next Product Launch
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One of the most vital element to a successful product launch is a successful product. Your product must fill a need. It must provide value and offer benefits.
Your target market needs aren't always apparent. Sometimes brainstorming and research are required. Here are a few steps and ideas to help you brainstorm your next product launch.
Use Your Resources
You already have a lot of information at your disposal. Take a look at:
* The articles and content you've published - what generated the most response or is read/viewed most often?
* What questions do your visitors and customers ask time and time again?
* What problems is your audience struggling with?
You can also explore:
* Trends
* Your competitions products
* Bestselling titles at bookstores
* Keywords
Start by mind mapping potential ideas. This free form tool can help you get creative with your potential product ideas.
Research Options
Once you have a few ideas it's time to research them for interest and profitability.
* Ask customers what their most pressing problems are or ask them which type of product they'd benefit from the most.
* Research your competition - make sure they don't already have a book or product you're thinking of creating.
* Use keyword research to analyze demand.
* Consider also creating a flycatcher's page and using PPC and social networking to drive traffic to it. A flycatcher's page or ASK page is simply a page that evaluates interest in a potential product or topic. You might simply ask visitors if they're interested in a book on ...
* You can also sweeten the deal by creating an opt in form. Give them something for free that relates to the potential product topic. If people download the giveaway they're expressing their interest. If not, they're not interested and it's likely not a good potential product.
Choose
At this point you have the information you need to make a decisions.
Keep in mind to trust your gut instincts. You know your niche, your audience and what they're struggling with. Trust that knowledge. Decide:
* what topic your product will be about
* What format will you use to create your product? For example will you create a video, ebook, home study course, etc?
* The purpose or goal of the product
* What problem does it solve?
After following these brainstorming tips, you're ready to start creating the product. Now you can focus on how to plan the launch and pre-launch and start making sales. To your great success!
Dania
www.makingmoneyhowto.biz
www.momsebizblog.blogspot.com
www.homebusinesstalk.biz
Your target market needs aren't always apparent. Sometimes brainstorming and research are required. Here are a few steps and ideas to help you brainstorm your next product launch.
Use Your Resources
You already have a lot of information at your disposal. Take a look at:
* The articles and content you've published - what generated the most response or is read/viewed most often?
* What questions do your visitors and customers ask time and time again?
* What problems is your audience struggling with?
You can also explore:
* Trends
* Your competitions products
* Bestselling titles at bookstores
* Keywords
Start by mind mapping potential ideas. This free form tool can help you get creative with your potential product ideas.
Research Options
Once you have a few ideas it's time to research them for interest and profitability.
* Ask customers what their most pressing problems are or ask them which type of product they'd benefit from the most.
* Research your competition - make sure they don't already have a book or product you're thinking of creating.
* Use keyword research to analyze demand.
* Consider also creating a flycatcher's page and using PPC and social networking to drive traffic to it. A flycatcher's page or ASK page is simply a page that evaluates interest in a potential product or topic. You might simply ask visitors if they're interested in a book on ...
* You can also sweeten the deal by creating an opt in form. Give them something for free that relates to the potential product topic. If people download the giveaway they're expressing their interest. If not, they're not interested and it's likely not a good potential product.
Choose
At this point you have the information you need to make a decisions.
Keep in mind to trust your gut instincts. You know your niche, your audience and what they're struggling with. Trust that knowledge. Decide:
* what topic your product will be about
* What format will you use to create your product? For example will you create a video, ebook, home study course, etc?
* The purpose or goal of the product
* What problem does it solve?
After following these brainstorming tips, you're ready to start creating the product. Now you can focus on how to plan the launch and pre-launch and start making sales. To your great success!
Dania
www.makingmoneyhowto.biz
www.momsebizblog.blogspot.com
www.homebusinesstalk.biz