Fabian Tan

Search engine optimization is one of the ways to get more traffic to your website. It is one way to leverage on the traffic pulling power of search engines. Google, Yahoo and MSN are among the top visited websites in the world and will continue to be for a long time. Here are the top 4 secrets to effective search engine optimization:

1. Do on-site optimization and off-site optimization. Doing one or the other won't cut it. But if you do insist on only doing one, make it off-site optimization. That would be the building of links pointing back to your site. It's one of the keys to getting super high rankings.

2. 'Splatter' your main keywords periodically in your copy. This will create a keyword density for you, which will allow your website to rank higher. A keyword density not higher than 5% is advised. Too high a keyword density would suggest to a search engine's spiders that you trying to 'trick' them.

3. Make full use of the title tag, description tag and keywords tag. Those are the key elements of your on-site optimization. Make sure these tags are used on your website so as to maximize your search engine optimization efforts.

4. Spy on your competition. Look at other websites in your niche and see how they generate incoming links. Just type in link:websitename.com on Google and you'll get back some useful results. You can model their linking strategies to get higher rankings for your own website.

There you go, 4 secrets to successful search engine optimization!

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