Offline Advertising - Secrets To Cashing On Newspaper And Magazine Ads!

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Have you ever thought of advertising your online business offline to get more leads and sales? Well the offline market is a goldmine! After all people spend 100% of their time offline and only some percentage of their day online. Think about it!

So here are the secrets to cashing on newspaper and magazine ads:

1. Choose The Right Paper/Magazine To Advertise In

There are many potential publications you can place your ad in. These can be mainstream magazines, niche magazines, daily newspapers, weekly newspapers and so on. Niche magazines will generate the best results but might also be the most expensive. There is no sure way to know whether your ad will work out, but if you see similar businesses advertising in the publication consistently, then you can be pretty sure it is pulling in some results for them.

2. Use Proven Ad Copy

Look at the ads that seem to appear in every issue of your newspaper of magazine. Chances are if the ad copy remains the same, it is working for them. See what you can learn from the ad and apply the same principles to your ad.

3. Always Bargain!

Newspapers and magazines seldom have fixed advertising rates, which is why they are very often not placed in the publication itself. When you call them to ask them about their rates, always bargain with them to get a lower price. If the publication has some space to run your ad, chances are you will get the rate you want!

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