Fabian Tan

Pay Per Click marketing is a pretty competitive arena nowadays, so you'd want every advantage you can get to move ahead in the battle! Here are 3 battle-tested secrets you can put to work to bring home the bacon in your Pay Per Click marketing:

1. Take Advantage Of Smaller Networks

Make use of smaller networks like MIVA, Enhance Interactive and GoClick to send an absolute flood of visitors your way. Although these smaller networks receive considerably lesser traffic than the big guns like Google, MSN and Yahoo, the plus point about them is that getting into good ad positions costs much less. Plus, many of your competitors don't use these networks. So it's your chance to get in early.

2. Use 'Placement Targeting'

Placement targeting is the strategy of placing your ads on specific websites that put up Google Adsense ads. You can find this option in your Adwords account. It works on a Cost Per Thousand Impressions basis. You can often get clicks dirt cheap and aplenty if you use this option!

3. The Secret To Creating Profitable Keyword Lists

Contrary to popular belief, the real key to success with Pay Per Click marketing is to create keyword lists that are highly targeted. Instead of going after long-tail keywords that don't get much traffic, bid higher amounts for the keywords that receive tons of traffic. The trick is to choose keywords that are also highly targeted to your market. The combination of traffic and precise targeting conjures up some deadly advertising results!

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