Product Launching - 5 Little-Known Ways To Test The Waters Before Launching
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1. Pay Per Click Testing
You can test your product using pay per click search engines like Adwords and Yahoo and see if your product sells. See how many sales you get after 100 or 200 clicks and measure your conversion rate (5 sales means a 5% conversion rate, which means you're doing pretty well! Average conversion rates online are 2%)
2. Forums
In some forums, there are sections where you can offer special discounts or offers to other forum members. Use these sections to test your product offer. If you're in the Internet marketing niche, the Warrior forum has a special offer section.
3. List Survey
Before you even create your product, you can survey your list to see what their burning problems are. Then you can create a product to solve those problems.
4. List Promotion
You can promote your product as a special pre-launch offer to your subscribers list and see how well your product and sales letter converts. You will also be able to use these statistics to prove to joint venture partners that your product does sell and they will make money by promoting it.
5. Ezine Ad Promotion
Find relevant ezines in your niche and promote your product in them. Then measure your results.
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