Fabian Tan

People have different ways of doing things while marketing online.

If someone says article marketing is great for list building, you will find a whole load of people saying it's too much work, you can get better results from classified ads, Pay Per Click, and whatnot.

If someone says use black for your sales letter headline, you will find someone else saying red.

If a respectable 'guru' says video is the way to go, a whole bunch of people will agree, but others will disagree as well.

There's no end to it.

What does matter is that you apply the strategies that suit your strengths.

If you've never designed a respectable graphic in my life and have no desire to do so, then there's no point in doing it. Nothing is going to change your mind to suddenly go and design graphics unless graphic designers suddenly start charging insane amounts.

So what I want you do is to take stock of your strengths and weaknesses. Spend 15 minutes thinking about it, and write them down on a piece of paper. Then I want you to pick 3 marketing strategies that suit your strengths. If you like hands-on creative work, then article writing and submission might be suitable for you. If you like a lot of automation and like racking numbers and testing and tracking, then Pay Per Click marketing might work for you. Choose 3 marketing strategies out of these - article marketing, pay per click marketing, forum marketing, classified ads, press releases, social networking and video marketing.

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