Fabian Tan

One essential aspect of online marketing success is creating offers that people will buy. You can market like a madman but if your product is not something that people will desire, they will not hand over their money.

The question you have to ask yourself is: would you buy your own product? If you won't, then don't market it. Refine your offer until it is totally irresistible.

Here are some ways to create blockbuster offers that no sane person in your market can refuse (you can combine some of these strategies to create the ultimate offer):

1. Piling On The Bonuses

Some marketers call this overloading the bonuses. If the combined value of your bonuses exceeds your main offer, people will feel they have an absolute bargain and a steal if you price it right.

2. Offering A Special Discount

Setting a special discount period for your offer works like gangbusters in getting sales. People don't want to miss out on a good deal and you can set the special discount so that is staggered. In other words, from a certain time period, your offer might sell for $19.97, the next time period $29.97, and the last time period $39.97.

3. Offering Limited Quantities

Limited quantities of your products always work well in drawing in sales. It implies scarcity of your product.

4. The Time Bomb Tactic

Setting a time limit to your product offer is perhaps the ultimate tactic to increase sales. If you say that after a certain date, the offer won't be available, people will be rushing to buy it! But you have to keep good to your promise and take down the offer once the 'time bomb' has ticked finish.

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