Fabian Tan

PPC advertising (Pay Per Click advertising) offers the online marketer a number of ways to rake in profits from their business. The search engines are such valuable tools for online entrepreneurs and that makes it worth your while to use it to profit in a big way.

Here are 3 ways you can create profits from PPC advertising:

1. Promote Pay-Per-Sale Affiliate Offers

You can promote affiliate products directly on Pay Per Click networks like Adwords, MSN and Yahoo's Search Marketing. This is called direct linking in the industry. The system is simple but it still works pretty well for generating sales. All you need to do is type up an ad, plug in a list of good converting keywords (test for these!), and direct your ad to your affiliate link to earn a commission.

2. Promote Pay-Per-Action Affiliate Offers

Another kind of affiliate product you can promote via Pay Per Click advertising is Pay-Per-Action offers. These offers don't require your visitor to buy the product. If he signs up for a free subscription or a free trial, you earn a commission. This can be massively profitable since the visitor doesn't have to buy anything for you to earn.

3. Build Your Opt-In List

A great way to leverage Pay Per Click networks is to build your opt-in list. I'm sure by now you'll have heard that email marketing is one of the main drivers to creating an online profit for marketers. So go ahead and use PPC advertising to build your opt-in list!

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