Fabian Tan

If you are green in email marketing and do not know where to start, the first step to effective email marketing is in choosing the right autoresponder. An autoresponder allows you set automatic follow-up messages and send broadcasts to your subscribers.

Here are 5 smart steps to choosing the right autoresponder for your business:

1. Is It Easy To Use?

Generally, it's better to use an autoresponder service like Aweber rather than hosting your own autoresponder using a script, especially if you are just starting out. Using a service makes it easy for you to set up email campaigns.

2. Does It Have Excellent Deliverability?

This is perhaps the most important feature your autoresponder needs to have. Your emails need to escape the spam folder of your recipients if it is to be seen. From my testing, Aweber and Get Response have better deliverability than other services. These companies have relationships with top Internet service providers.

3. Do Emails Go Out On Time?

For some services, the email broadcasts you send out are often delayed, sometimes by as much as a day. If you come across such a service, ditch it immediately.

4. What Features Are There?

Features like personalization of emails and click tracking are extremely useful for your email marketing purposes. Try to ensure your autoresponder has these features.

5. What Is The Cost?

Cost is the final issue to consider. Remember, a cheaper autoresponder service might come at a price - a reduction in quality. My advice is to use the best services in the industry!

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