Article Marketing--Did the Google Panda Update Kill Article Marketing?
- ARTICLES |
The title of this article very well might have been, 'How to Keep Up With the Constant Changes with Google,' but that's an impossible task, so we'll tackle what we can here. Article marketing is an, 'old school,' online marketing strategy that has traditionally helped bring in lots of targeted traffic, while building backlinks to help boost SEO.
The basics of article marketing have not changed, which is part of the beauty of the simplicity of it.
What has changed with the recent changes at Google was in changing the way they rank websites, a lot of content farms and some article directories lost their high rankings, and with that they lost a significant portion of the traffic they had been receiving. Less traffic to the article directories, of course, means less traffic from the articles people were posting there.
What was the goal of the Panda updates?
The infamous Google Panda updates were just a few of the hundreds of improvements they made to their search engine. Google's ranking algorithms reportedly remain unchanged, however, the Panda update involves adjustments to the system making it more accurate. The changes are designed to make sure that the most relevant pages are ranked highest in the search engine results pages.
Relevancy and quality are the buzzwords of the moment when it comes to article marketing. Two other important buzzwords are quality over quantity. Google's mission is to constantly weed out low quality, duplicate content and spam.
What can you do?
If you have been experiencing diminished results for your article marketing efforts, there are lots of things that you can do to improve them, but I will warn you--they are neither quick nor easy. Remember the watch words, "quality over quantity." If you had been cranking out a ton of low quality, keyword stuffed articles full of spun content, then it's clear that it's time to step your game up and start writing higher quality articles written to be read and understood by your human visitors rather than to satisfy the search engine spiders.
Basically, Google has raised the bar significantly when it comes to ranking content and websites. They are demanding quality, relevant content or it will not rank well.
Tips for boosting your results from article marketing now:
I'll warn you that you'll not find any earth-shattering 'secret methods' here. You may look at these tips and think you've seen this all before, but if you are not implementing them then they are not helping you one bit, right?
Article marketing is just one of the ways that you can generate targeted traffic to your website. Visit http://mcreasite.com/blog to discover lots of ways to grow your online business with Internet marketing techniques today.
The basics of article marketing have not changed, which is part of the beauty of the simplicity of it.
What has changed with the recent changes at Google was in changing the way they rank websites, a lot of content farms and some article directories lost their high rankings, and with that they lost a significant portion of the traffic they had been receiving. Less traffic to the article directories, of course, means less traffic from the articles people were posting there.
What was the goal of the Panda updates?
The infamous Google Panda updates were just a few of the hundreds of improvements they made to their search engine. Google's ranking algorithms reportedly remain unchanged, however, the Panda update involves adjustments to the system making it more accurate. The changes are designed to make sure that the most relevant pages are ranked highest in the search engine results pages.
Relevancy and quality are the buzzwords of the moment when it comes to article marketing. Two other important buzzwords are quality over quantity. Google's mission is to constantly weed out low quality, duplicate content and spam.
What can you do?
If you have been experiencing diminished results for your article marketing efforts, there are lots of things that you can do to improve them, but I will warn you--they are neither quick nor easy. Remember the watch words, "quality over quantity." If you had been cranking out a ton of low quality, keyword stuffed articles full of spun content, then it's clear that it's time to step your game up and start writing higher quality articles written to be read and understood by your human visitors rather than to satisfy the search engine spiders.
Basically, Google has raised the bar significantly when it comes to ranking content and websites. They are demanding quality, relevant content or it will not rank well.
Tips for boosting your results from article marketing now:
I'll warn you that you'll not find any earth-shattering 'secret methods' here. You may look at these tips and think you've seen this all before, but if you are not implementing them then they are not helping you one bit, right?
- Focus on providing a quality experience for your readers. Quality over quantity means that you might end up with fewer articles because you are spending more time researching the content and writing thoughtful, accurate, compelling articles.
- Be trustworthy. Do your research, cite your sources and give credit where credit is due to other authors. Provide more than one point of view on a topic. Be fair and transparent.
- Proofread your work. An article that is full of spelling and grammatical errors will cause the reader to doubt the credibility of the author. If you can, have someone look your articles over and give you their feedback before you publish them.
- Ask yourself if this is an article you would share. When people share content with their network it will reflect on them if the piece turns out to be a bunch of crap. Write something that you would be proud to see being passed around.
Article marketing is just one of the ways that you can generate targeted traffic to your website. Visit http://mcreasite.com/blog to discover lots of ways to grow your online business with Internet marketing techniques today.