Google’s ‘Search, Plus Your World,’ What’s the Impact on Your Branding & SEO?

depotgang · 02-06-2012, 11:22 AM

Last week Google launched the latest change in the world of search with its, ‘Search Plus Your World, (SPYW)’ and there’s been lots of reaction in the online world. Basically, what Google has done is insert content from Google+ personal profiles into search results. Now, when you do a search it is populated by relevant content that people in your G+ circles has shared.

There has been an angry backlash from Twitter, evidenced by a statement from their General Counsel who said that the day SPYW launched was a, “bad day for the Internet,” and, ". . . bad for people, publishers, news organizations and Twitter users." All squabbling between competitors aside, ‘Search Plus Your World,’ brings lots of changes that will have an impact on your branding efforts and your website’s SEO. Let’s take a look at what these changes mean for you as an online business person.

Because SPYW is now integrating social media content from Google+, it underscores the importance of having a strong showing on Google Plus both personally and with a G+ brand page. Then, when the people in your circles search for content related to what you have to offer, your content will be brought to the forefront of their attention.

You’ll also want to build out your G+ brand page and get it added to the circles of those who are influential within your industry to make the most of this added visibility.

As far as SEO goes, SPYW will have an impact on how people will be finding your site and your shared content. Make sure that you are including links back to your G+ profile, which should be filled out completely with links to all of your relevant pages, keywords and lots of excellent content.

Privacy seems to have become a concern with all of these personal results being aggregated in one place. According to the Google blog, the results page for ‘Search Plus Your World,’ results is secured with SSL encryption by default for users who are signed in to their Google profile.

Keep in mind also that if you absolutely hate SPYW because you feel like its cluttering up your search results, you can simply turn it off with a click on the icon at the top right of the Google search results page. The head and shoulders icon included personal results, and clicking on the globe icon hides personal results from your searches.

As with any big change it’s a bit too early to tell how successful SPYW will be and if people will embrace it or ignore it like many of Google’s previous changes. For now, the big takeaway seems to be the urgency to make sure that your Google+ profile is representing you powerfully, and that you are sharing useful, relevant content with your circles so that when they do a search you show up and remain top-of-mind with your target audience.

Search engine marketing is just one aspect of running a successful online business. Visit http://mcreasite.com/blog to discover more tips and information about growing your business using Internet marketing.

02-06-2012, 11:22 AM	#1
depotgang Laser Traffic Pro War Room Member Join Date: Oct 2005 Location: San Diego, Ca , USA. Posts: 1,253 Thanks: 12 Thanked 154 Times in 69 Posts Contact Info	Google’s ‘Search, Plus Your World,’ What’s the Impact on Your Branding & SEO? Last week Google launched the latest change in the world of search with its, ‘Search Plus Your World, (SPYW)’ and there’s been lots of reaction in the online world. Basically, what Google has done is insert content from Google+ personal profiles into search results. Now, when you do a search it is populated by relevant content that people in your G+ circles has shared. There has been an angry backlash from Twitter, evidenced by a statement from their General Counsel who said that the day SPYW launched was a, “bad day for the Internet,” and, ". . . bad for people, publishers, news organizations and Twitter users." All squabbling between competitors aside, ‘Search Plus Your World,’ brings lots of changes that will have an impact on your branding efforts and your website’s SEO. Let’s take a look at what these changes mean for you as an online business person. Because SPYW is now integrating social media content from Google+, it underscores the importance of having a strong showing on Google Plus both personally and with a G+ brand page. Then, when the people in your circles search for content related to what you have to offer, your content will be brought to the forefront of their attention. You’ll also want to build out your G+ brand page and get it added to the circles of those who are influential within your industry to make the most of this added visibility. As far as SEO goes, SPYW will have an impact on how people will be finding your site and your shared content. Make sure that you are including links back to your G+ profile, which should be filled out completely with links to all of your relevant pages, keywords and lots of excellent content. Privacy seems to have become a concern with all of these personal results being aggregated in one place. According to the Google blog, the results page for ‘Search Plus Your World,’ results is secured with SSL encryption by default for users who are signed in to their Google profile. Keep in mind also that if you absolutely hate SPYW because you feel like its cluttering up your search results, you can simply turn it off with a click on the icon at the top right of the Google search results page. The head and shoulders icon included personal results, and clicking on the globe icon hides personal results from your searches. As with any big change it’s a bit too early to tell how successful SPYW will be and if people will embrace it or ignore it like many of Google’s previous changes. For now, the big takeaway seems to be the urgency to make sure that your Google+ profile is representing you powerfully, and that you are sharing useful, relevant content with your circles so that when they do a search you show up and remain top-of-mind with your target audience. Search engine marketing is just one aspect of running a successful online business. Visit http://mcreasite.com/blog to discover more tips and information about growing your business using Internet marketing.
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