Email Marketing: 5 Tips for Improving Your Email Marketing in 2012

depotgang · 02-06-2012, 11:23 AM

With so many competing forms of media and advertising, you might be thinking that email marketing is losing its effectiveness, but that is not true. When it comes to building trusting relationships with your customers and maintaining top-of-mind relevancy with them, nothing really beats email marketing. As times change your email marketing strategy must evolve or you will certainly lose subscribers. Here are five tips for evolving your email marketing practices in 2012:

1. Focus on the human touch
Your audience is bombarded with impersonal marketing messages online, on TV, on the side of the bus in front of them and now even on their mobile phones. You can counteract this by making your emails more personal and by giving them an unmistakably human touch. Write your messages to one person, use the personalization features in your email software carefully (test messages before they go out to avoid anyone receiving an email that says, Hey there, {NAME}!)

2. Keep mobile devices in mind
Since so many smart phones have email on them, many people are catching up with their email while they are on the go. Format your messages for the small screens of mobile phones, keep them short, concise and to the point to prevent too much scrolling. Keep images small and to a minimum.

3. Integration of email and social media
In a new study released by GetResponse, an email marketing firm, they showed how email messages that included the option to share the content on social media sites like Facebook, Twitter and LinkedIn got significantly higher (30%) click-through rates than emails that were sent without them. The more sharing options provided, the higher the average CTR.

4. Test, track and improve your results
Take a look at your current email marketing metrics and work towards trying to improve them. Look at things like your open rates, click through rate and conversion rate and then as you test different subject lines and calls to action, measure to find any improvements. Keep testing and you will find what works for your market and your audience.

5. Leverage list segmentation
Carolyn Gardner, from the email marketing service, Constant Contact, says, "It seems obvious that when an email is targeted and relevant, the recipient is more likely to read it and act on it." The best way to target your email messages is to carefully segment your email marketing lists. You can segment your lists by behavior, such as the ones who almost always open your emails, and the ones that rarely open them. You might craft specific messages to each group and see what kind of results that generates.

When subscribers have been hanging out on your list for awhile and they’ve gone dormant, you might ‘scrub’ your list by sending them an email asking them if they are still interested in staying on your list, or invite them to unsubscribe if they no longer have an interest.

Try these tips to spruce up your email marketing campaigns this year. As you know the money is in the relationship with your list regardless of its size.
For more email marketing tips to grow your online business, visit http://mcreasite.com/blog today.

02-06-2012, 11:23 AM	#1
depotgang Laser Traffic Pro War Room Member Join Date: Oct 2005 Location: San Diego, Ca , USA. Posts: 1,253 Thanks: 12 Thanked 154 Times in 69 Posts Contact Info	Email Marketing: 5 Tips for Improving Your Email Marketing in 2012 With so many competing forms of media and advertising, you might be thinking that email marketing is losing its effectiveness, but that is not true. When it comes to building trusting relationships with your customers and maintaining top-of-mind relevancy with them, nothing really beats email marketing. As times change your email marketing strategy must evolve or you will certainly lose subscribers. Here are five tips for evolving your email marketing practices in 2012: 1. Focus on the human touch Your audience is bombarded with impersonal marketing messages online, on TV, on the side of the bus in front of them and now even on their mobile phones. You can counteract this by making your emails more personal and by giving them an unmistakably human touch. Write your messages to one person, use the personalization features in your email software carefully (test messages before they go out to avoid anyone receiving an email that says, Hey there, {NAME}!) 2. Keep mobile devices in mind Since so many smart phones have email on them, many people are catching up with their email while they are on the go. Format your messages for the small screens of mobile phones, keep them short, concise and to the point to prevent too much scrolling. Keep images small and to a minimum. 3. Integration of email and social media In a new study released by GetResponse, an email marketing firm, they showed how email messages that included the option to share the content on social media sites like Facebook, Twitter and LinkedIn got significantly higher (30%) click-through rates than emails that were sent without them. The more sharing options provided, the higher the average CTR. 4. Test, track and improve your results Take a look at your current email marketing metrics and work towards trying to improve them. Look at things like your open rates, click through rate and conversion rate and then as you test different subject lines and calls to action, measure to find any improvements. Keep testing and you will find what works for your market and your audience. 5. Leverage list segmentation Carolyn Gardner, from the email marketing service, Constant Contact, says, "It seems obvious that when an email is targeted and relevant, the recipient is more likely to read it and act on it." The best way to target your email messages is to carefully segment your email marketing lists. You can segment your lists by behavior, such as the ones who almost always open your emails, and the ones that rarely open them. You might craft specific messages to each group and see what kind of results that generates. When subscribers have been hanging out on your list for awhile and they’ve gone dormant, you might ‘scrub’ your list by sending them an email asking them if they are still interested in staying on your list, or invite them to unsubscribe if they no longer have an interest. Try these tips to spruce up your email marketing campaigns this year. As you know the money is in the relationship with your list regardless of its size. For more email marketing tips to grow your online business, visit http://mcreasite.com/blog today.
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