How to Add Mobile Content Marketing in Your Marketing Plan

dania1021 · 02-08-2012, 04:25 AM

In today’s current global society, mobiles have already surpassed personal computers as the preferred communication device of choice – leaving them way back at the starting gate! What is considered Mobile Content. It is anything that is read, listened to or viewed on mobile devices, in other words articles, text messages, email messages, music, videos, movies, images and advertising.

Three-quarters of the planet’s inhabitants have some sort of mobile device. Third World countries have mobiles! In some Third World countries, a village will often share a mobile phone or two. PC’s are too expensive and remain the stuff of dreams.

There’s even a more crucial reason why you need to contemplate adding Mobile content to your marketing strategies: It has also become the most natural and efficient way for people to communicate with each other… for:

Work
Play
Education
Shopping

For instance, kids today, cannot wait to get home to check their messages. They will texting back forth all day long. In North America 82% of children have Mobile phones– and is already in the habit of checking their phones for SMS Text Messages, Voice alerts, Email – and social networks such as Facebook. Given the fact that their habits are already fixated firmly on Mobile communication, is it any wonder that PC use has shrunk to a mere quarter of the figure for global Mobile usage?

That’s not only the trend of the future you see snowballing rapidly: Mobile communication has already become the preferred norm today.

You need to keep all these facts in mind when plan a marketing strategy to make the most of Mobile content, and to add it to your marketing? This blueprint is designed to help you do just that. In five basic steps you’ll be better informed and truly ready to go Mobile with your content marketing.

Step One: Research Your Market’s Mobile Preferences and Habits

You need to be aware of global Mobile trends but more importantly you also need to know specifically what your distinct niche market subscribers prefer in the way of contact and communication. How do you accomplish this? You need to survey, poll or ask them what their habits are – and let them see that your interest is in their preferences; in making life easier (and more fun) for them.

Here’s what you need to research:

· If they use their Mobiles more than their PC’s, as much as or less than.
· If they prefer contact via SMS Text Messages, Voice Alerts or social media on their Mobiles
· What apps they use the most
· What sites they enjoy visiting via their Mobiles – and why
· What type of Mobile device they most frequently use (and make and model, if they’ll tell you)
· What one aspect of Mobile use bothers or irritates them the most.

You can learn all this in one step simply by creating a Survey via a free Survey Builder such as Survey Monkey. Survey Monkey is the most user-friendly Survey Builder online.

You can use a survey which includes a context. Survey Monkey provides an affordable paid option to kill two birds with one stone. You can conclude your Survey with a contest. Offer a prize for those who voluntarily select the additional option of providing you with their Mobile Number, First Name and Last Name (the paid Survey Monkey option allows you access to that data).

This is only one step, there are four more steps, in order to be better informed and truly ready to go Mobile with your content marketing. And more importantly be aware of global Mobile trends so you can add mobile marketing to your marketing plan.

Get your Mobile Marketing Report

Dania

For more awesome tips, ideas, articles, reports and freebie click here.

02-08-2012, 04:25 AM	#1
dania1021 Advanced Warrior War Room Member Join Date: Jan 2011 Location: Pembroke Pines, Florida Posts: 608 Blog Entries: 13 Thanks: 6 Thanked 88 Times in 71 Posts	How to Add Mobile Content Marketing in Your Marketing Plan In today’s current global society, mobiles have already surpassed personal computers as the preferred communication device of choice – leaving them way back at the starting gate! What is considered Mobile Content. It is anything that is read, listened to or viewed on mobile devices, in other words articles, text messages, email messages, music, videos, movies, images and advertising. Three-quarters of the planet’s inhabitants have some sort of mobile device. Third World countries have mobiles! In some Third World countries, a village will often share a mobile phone or two. PC’s are too expensive and remain the stuff of dreams. There’s even a more crucial reason why you need to contemplate adding Mobile content to your marketing strategies: It has also become the most natural and efficient way for people to communicate with each other… for: Work Play Education Shopping For instance, kids today, cannot wait to get home to check their messages. They will texting back forth all day long. In North America 82% of children have Mobile phones– and is already in the habit of checking their phones for SMS Text Messages, Voice alerts, Email – and social networks such as Facebook. Given the fact that their habits are already fixated firmly on Mobile communication, is it any wonder that PC use has shrunk to a mere quarter of the figure for global Mobile usage? That’s not only the trend of the future you see snowballing rapidly: Mobile communication has already become the preferred norm today. You need to keep all these facts in mind when plan a marketing strategy to make the most of Mobile content, and to add it to your marketing? This blueprint is designed to help you do just that. In five basic steps you’ll be better informed and truly ready to go Mobile with your content marketing. Step One: Research Your Market’s Mobile Preferences and Habits You need to be aware of global Mobile trends but more importantly you also need to know specifically what your distinct niche market subscribers prefer in the way of contact and communication. How do you accomplish this? You need to survey, poll or ask them what their habits are – and let them see that your interest is in their preferences; in making life easier (and more fun) for them. Here’s what you need to research: · If they use their Mobiles more than their PC’s, as much as or less than. · If they prefer contact via SMS Text Messages, Voice Alerts or social media on their Mobiles · What apps they use the most · What sites they enjoy visiting via their Mobiles – and why · What type of Mobile device they most frequently use (and make and model, if they’ll tell you) · What one aspect of Mobile use bothers or irritates them the most. You can learn all this in one step simply by creating a Survey via a free Survey Builder such as Survey Monkey. Survey Monkey is the most user-friendly Survey Builder online. You can use a survey which includes a context. Survey Monkey provides an affordable paid option to kill two birds with one stone. You can conclude your Survey with a contest. Offer a prize for those who voluntarily select the additional option of providing you with their Mobile Number, First Name and Last Name (the paid Survey Monkey option allows you access to that data). This is only one step, there are four more steps, in order to be better informed and truly ready to go Mobile with your content marketing. And more importantly be aware of global Mobile trends so you can add mobile marketing to your marketing plan. Get your Mobile Marketing Report Dania For more awesome tips, ideas, articles, reports and freebie click here.
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