Testimonials: Leveraging the Power of Social Proof

depotgang · 02-09-2012, 10:24 AM

Testimonials written by satisfied customers about your products or services show prospective customers that other people like them have tried what you have to offer and were pleased with it. Having a good selection of the right kind of testimonials on your website can make the difference in your conversion rate.

Most of the people who visit your site for the first time are not going to buy a thing from you. In fact, most marketers don’t realize that it takes about seven or more encounters with your brand before customers will feel comfortable enough to buy from you. People are becoming increasingly comfortable buying goods and services online, but they still want to make sure that you, your products and services are a perfect fit for them before they pull out the plastic and place an order.

What is social proof?
Aileen Lee, in an article on TechCrunch, says, "Social proof is the new marketing," and she defines it as, "the positive influence created when someone finds out that others are doing something. It’s also known as informational social influence." What we do and what we say has an influence on those around us. Social proof provides evidence that others consider us to be legit and worth buying from or working with. Testimonials are the best way to demonstrate the social proof that will help new visitors feel more at ease and willing to stick around and learn more about what you have to offer.

How do you get good testimonials?
The best testimonials come unsolicited, but there’s no reason you can’t ask for them. If you’ve got a few favorite clients that have already expressed their pleasure from having worked with you, or their satisfaction from a purchase they made from you, ask them if they would give you a testimonial that you can post on your website. Rather than just generic, glowing praise, the best testimonials are results-based. You want them to describe the tangible results they received from working with you or using your products.

Offer a testimonial for a favorite product or service
Sometimes if you go first, and offer a testimonial, then others may reciprocate and write one about you. Be genuine and accurate when you give a testimonial.

Get testimonials in several formats
Video testimonials can be the most powerful because you get to see their face, hear their voice and really get a feel for their reaction to your products. Written testimonials are also great when they are accompanied by a photo, a name and either a business name, or where the person lives.

When people are reading testimonials about a product or service that they are considering using, they are looking to hear from people who are more or less similar to themselves, so the closer the testimonials are to your target audience, the more effective they will be.

Ask for testimonials, create a place on your website where people can leave a testimonial, and post them throughout your site so that visitors can see them from whatever page they happen to land on.

For more information about online marketing, visit http://mcreasite.com/blog where you will discover lots of tips and strategies fro growing your business with Internet marketing today.

02-09-2012, 10:24 AM	#1
depotgang Laser Traffic Pro War Room Member Join Date: Oct 2005 Location: San Diego, Ca , USA. Posts: 1,253 Thanks: 12 Thanked 154 Times in 69 Posts Contact Info	Testimonials: Leveraging the Power of Social Proof Testimonials written by satisfied customers about your products or services show prospective customers that other people like them have tried what you have to offer and were pleased with it. Having a good selection of the right kind of testimonials on your website can make the difference in your conversion rate. Most of the people who visit your site for the first time are not going to buy a thing from you. In fact, most marketers don’t realize that it takes about seven or more encounters with your brand before customers will feel comfortable enough to buy from you. People are becoming increasingly comfortable buying goods and services online, but they still want to make sure that you, your products and services are a perfect fit for them before they pull out the plastic and place an order. What is social proof? Aileen Lee, in an article on TechCrunch, says, "Social proof is the new marketing," and she defines it as, "the positive influence created when someone finds out that others are doing something. It’s also known as informational social influence." What we do and what we say has an influence on those around us. Social proof provides evidence that others consider us to be legit and worth buying from or working with. Testimonials are the best way to demonstrate the social proof that will help new visitors feel more at ease and willing to stick around and learn more about what you have to offer. How do you get good testimonials? The best testimonials come unsolicited, but there’s no reason you can’t ask for them. If you’ve got a few favorite clients that have already expressed their pleasure from having worked with you, or their satisfaction from a purchase they made from you, ask them if they would give you a testimonial that you can post on your website. Rather than just generic, glowing praise, the best testimonials are results-based. You want them to describe the tangible results they received from working with you or using your products. Offer a testimonial for a favorite product or service Sometimes if you go first, and offer a testimonial, then others may reciprocate and write one about you. Be genuine and accurate when you give a testimonial. Get testimonials in several formats Video testimonials can be the most powerful because you get to see their face, hear their voice and really get a feel for their reaction to your products. Written testimonials are also great when they are accompanied by a photo, a name and either a business name, or where the person lives. When people are reading testimonials about a product or service that they are considering using, they are looking to hear from people who are more or less similar to themselves, so the closer the testimonials are to your target audience, the more effective they will be. Ask for testimonials, create a place on your website where people can leave a testimonial, and post them throughout your site so that visitors can see them from whatever page they happen to land on. For more information about online marketing, visit http://mcreasite.com/blog where you will discover lots of tips and strategies fro growing your business with Internet marketing today.
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