How to Build Your Pre-Launch Opt In List
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An opt-in list is a list of pre-qualified potential customers. Each name on your opt-in list is someone who has likely downloaded information from you and visited your website on many occasions. They have expressed a particular interest in receiving information from you. This makes your opt in list, aka your email or subscriber list, a very profitable and worthwhile resource.
That is why many marketing experts actually spend a bit of time growing their opt-in lit before they launch a product. The larger their list, the more possibility for profits – the more targeted prospects you can market your product to.
So how do you build your list pre-launch?
#1 Create a unique freebie.
Rather than using the same freebie you’ve been using to build your list create a new one. Make sure it is related to the product you’re going to launch. Otherwise you run the risk of building a list of people who won’t be interested in your product.
For example, if you’re launching a diet book you might release a free report on detoxification. The detox process can get a person ready for a diet and most people detox with the intention to lose weight.
Note: you will also want to make sure your currentyu opt in list has access to this free report. You can create a separate autoresponder that delivers it to them.
#2 Market your new opt-in offer.
Create a partneship with a person who has a large opt in list and a complimentary business, meaning their prospects will be interested in your product offer, is an exceptional option to double your list. You can also use social networking and PPC to grow your opt in list.
#3Craft your message
As you’re creating your pre-launch opt in list make sure to devise a message that gets them excited for your product launch. Offer regular autoresponder messages with valuable information. Don’t drag this process out too long. Your prospects are going to tire of your product promise if you are slow to launch and deliver it.
#4 Give them an offer they cannot refuse.
It’s often a good idea to give your email list, new members and old ones, a special offer. You might offer them a discount. You can open the doors to buy your product to them first –this is especially compelling if you only have a limited number of products.
Offer them more bonus products as an incentive. Remember tom your email list feels special and appreciated. And you do this by giving them something extra – something you don’t offer to the general public.
Dania
Click here for more great tips, articles, and reports.
That is why many marketing experts actually spend a bit of time growing their opt-in lit before they launch a product. The larger their list, the more possibility for profits – the more targeted prospects you can market your product to.
So how do you build your list pre-launch?
#1 Create a unique freebie.
Rather than using the same freebie you’ve been using to build your list create a new one. Make sure it is related to the product you’re going to launch. Otherwise you run the risk of building a list of people who won’t be interested in your product.
For example, if you’re launching a diet book you might release a free report on detoxification. The detox process can get a person ready for a diet and most people detox with the intention to lose weight.
Note: you will also want to make sure your currentyu opt in list has access to this free report. You can create a separate autoresponder that delivers it to them.
#2 Market your new opt-in offer.
Create a partneship with a person who has a large opt in list and a complimentary business, meaning their prospects will be interested in your product offer, is an exceptional option to double your list. You can also use social networking and PPC to grow your opt in list.
#3Craft your message
As you’re creating your pre-launch opt in list make sure to devise a message that gets them excited for your product launch. Offer regular autoresponder messages with valuable information. Don’t drag this process out too long. Your prospects are going to tire of your product promise if you are slow to launch and deliver it.
#4 Give them an offer they cannot refuse.
It’s often a good idea to give your email list, new members and old ones, a special offer. You might offer them a discount. You can open the doors to buy your product to them first –this is especially compelling if you only have a limited number of products.
Offer them more bonus products as an incentive. Remember tom your email list feels special and appreciated. And you do this by giving them something extra – something you don’t offer to the general public.
Dania
Click here for more great tips, articles, and reports.