Product Creation - How To Create A Video Product And Sell Truckloads Of It

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These days, people are responding more and more to learning through visual elements like video instead of reading. Video products have a higher perceived value than many other information product formats like pdf reports or audio recordings, and allow you to take advantage of more of the senses to increase learning in your subscribers or customers.

One way you can create a video product is easily is to take the ebook you have, and read sections of the ebook into the camera while you also provide screenshots or photographs showing various ways to do things. You can break the content up into different DVD's too.

You can also create a vlogcast. A vlogcast is similar to a podcast accept it is in video format. This is a great way to build rapport and trust with your subscribers.

The free software I use to create video products is Microsoft's Movie Maker. It's rich in features and is relatively easy to use. You can download Microsoft's Movie Maker from their official website.

Once your video is done, convert it into the FLV or MPG format, which is allowed to run on most people's computers.

When your video product is done, offer it as upsell in a deluxe package for your product, a standalone product or even as a free gift to your subscribers. On your sales page, emphasize the value of your video product. You can usually charge 2 to 3 times more for a video product, because as I said earlier, it has a higher perceived value.

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