Backlink Building: 5 Tips for Getting Authority Links to Boost Page Rank

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Online entrepreneurs know the value of page rank. The closer your website is to the top of page one, the more organic search engine traffic your site will attract. Since this is the best kind of traffic there is--and, by the way, it's free--it makes sense to focus a lot of energy on making your website rank as high as you can. While the actual factors that make up your site's page rank are super secret, there are some general principles of SEO that you can follow that have been shown to boost page rank.

One of the basic principles of SEO is that the largest portion of a website's page rank (which applies only to Google) comes from external factors such as the number and quality of incoming links. The recent changes Google has made has also emphasized the importance of your site's relevance and authority within your subject area. One of the best ways to gain credibility and authority for your website, if you are still working on establishing it, is to borrow it from those that you associate with, link to and get links from.

What are authority links?
While it's rumored that the number and quality of the inbound links to your website accounts for as much as 80% of your site's page rank, (link popularity) quality counts. The higher the authority the websites linking to you have, the better. Authority links come from websites with a higher page rank, big portal sites such as Huffington Post, Yahoo!, or Mashable. Some sites are considered high authority sites because they are .edu or .gov sites, which Google tends to give a lot of love to.

Here are five tips for getting authority links to boost your site's page rank and get more traffic:

When you are building backlinks go about it thoughtfully. Google can penalize your site if it looks like you are addling links too quickly, so go slowly and consistently so that the number of backlinks to your site grows at what appears to be a natural pace.

1. Focus on quality over quantity
Now more than ever the quality of the links to your site, and the sites that you link to is important. You can get penalized if spammy sites link to you. Pay close attention to the quality and page rank of the sites that you link to as well.

2. Limit the amount of reciprocal links
Google prefers to see more one way links than just a ton of reciprocal links. If you link to a site and they link back to you make sure that both sites have relevant content, fairly equal page rank and overall quality. Again, linking to a low quality, much lower page rank site can bring down your site's authority.

3. Get your website listed in the dmoz.org directory
DMOZ is a powerful directory, but it can take months for your site to get listed after you submit it, so the prevailing wisdom seems to be submit it and then get on with your life. If you get in you can get a nice SEO boost, if not, you don't lose a thing.

4. Get links from .edu and .gov websites
Getting links from .edu and .gov sites is a great way to increase your website's authority naturally.

5. Submit press releases to press release directories
Press release directories and media sites tend to be authority sites with high page rank. Submitting a press release with a link back to your website will not only give you a ton of exposure, it can help boost your SEO.

Building backlinks is an important strategy for attracting traffic to your website. For more tips about building and growing your online business, visit http://mcreasite.com/blog today.
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