5 Tips for Profitable Website Flipping

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Website flipping is the process of either building and selling websites, or buying an existing site, fixing it up and flipping it for a higher price. This process can be compared to flipping Real Estate as it follows many of the same principles. We're going to look at an overview of the business model of flipping websites and offer five tips for you to use if you are going to try your hand at it.

1. Decide what kind of sites you want to flip
  • Niche blogs
  • Affiliate websites
  • Membership websites
  • Ecommerce or catalog websites
2. Know the value of the website you are getting ready to buy or sell
Just as in physical Real Estate, you've got to determine the true value of a website in order to determine if you are going to buy it, sell it or hold on to it.

While you can't look at other homes in the neighborhood to determine a site's value, you can look at the web flipping marketplaces to find similar sites with regard to traffic and revenue numbers to give you an idea of what comparable sites are selling for.

Websites are valued at anywhere between ten and 20 times monthly cash flow, but in the case where a site is not generating any cash flow yet you will have to rely on your knowledge of website monetization to determine how much you think you can get that site to generate once you've purchased it.

3. Gather all the right website flipping tools
You'll need all of the necessary tools such as a domain registrar, a dependable web hosting company with excellent and responsive customer and technical service, and access to dependable help in the form a virtual assistant who can handle the tasks associated with building and transferring websites.

The ability to write a compelling website description for the listing is crucial. If you are not a strong copywriter, you might outsource that project as well.

4. Things to consider when you are looking to purchase a website
  • The website's content
Is it good quality, unique content or is it scraped or spun content? Take a good look at all of the content on the site, and make sure it passes the CopyScape test.
  • Traffic
Does the site have good traffic? Does if have a decent page rank? What's the site's Alexa rank?
  • How is the site being monetized?
If they are only using a single monetization method, such as the standard AdSense, what other monetization programs would be effective for the site?
  • SEO
Is the site optimized to attract organic search engine traffic? Does the site's domain contain the primary keyword? Has the site been indexed in Google?
  • User community
If appropriate for the topic and age of the site, is there an active user community associated with the website? If it's a blog, are there lots of comments?

5. Perform due diligence before purchasing a website
When you are considering purchasing a website, do a WHOIS look up at internic.net/whois.html first to determine who owns the site, where it is registered, etc. Check the domain's history and status to catch any potential problems before you get too far into the deal.

Make sure the person you are dealing with has control of the website, and make sure you are dealing with the website owner.

Whether you build and sell websites, or buy existing sites and flip them, website flipping can be fun and quite profitable.

Website flipping is one business model for making money online. Be sure to visit http://mcreasite.com/blog today to discover how you can build and grow your own online business.
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